Richard Milligan realized in 2014 that recruiters wanted to work for him, not his company. He argues most professionals lead with their employer's brand instead of their own leadership value proposition, and that's a mistake if you want to attract talent.
Hey everyone, Richard Milligan here, and this video is the intro to my podcast. So if you've seen any of these, we record our podcast on video and then we also do the podcast live. And so we have a beginning and an ending to the video where we try to bring you just a little extra value. Look, here was a larger aha moment for me. Mid-2014 to end 2014, I had been following this methodology for less than a year, but I began to get phone calls from external and internal recruiters, and they would say this: I was recruiting in your market and I came across this person and this person said this. And this happened to me probably half a dozen times. It was always the same thing. It was, I talked to this person, this person said the only person they would ever go to work for if they left their current company was Richard Milligan. They didn't say the name of my company. They said my name personally. And truth be told, I worked for more than 4 companies, right, in my career. So it wasn't the company that mattered. It was my leadership value proposition that mattered most. So now we've set the stage incredibly well for your career to plant these seeds with people that if you follow up with them and stay in front of them consistently, That you will win at scale. So the challenge in this is, look, I know most of you are leading with your company value proposition. You have to stop that. The only way to stop that is to clearly understand your own leadership value proposition.
