A real estate strategist uses market data to pitch a new team launch: the area has the lowest U.S. unemployment and median home prices projected to jump from $326,000 to $880,000 in ten years. He identifies 82 top agents generating $8 million+ in sales as recruitment targets, backed by a 7-step marketing campaign.
This is logical persuasion. If I said like, we're launching a team and, and here are the factors why. The job market's impressive. In fact, what we know about that job market is that it's got the lowest unemployment rate in the United States and some of the fastest growth in the US. There's a number of reasons why. I know who the top employers are in that market. I know the real estate market. I know that $326,000 is median value. I know that projections are that's going to $880,000 over the next 10 years. It's being called one of the strongest sellers markets in the United States. And I start to just spit data around that. I've got credibility and I can build a roadmap. If I know the recruiting talent, 82 people doing $8 million or greater, and I know who the top players are in that market, it gives me credibility. If I know their agent ranking and I tell you, we're going to focus on the top 30% of the agents. I've already identified who the top 30% of your agents are and I have a ranking list around them. And our marketing department is going to build a 7-step communication campaign so that when we launch in your market, we can get in front of them as a company who brings them value.
