Richard Milligan argues leaders should focus on their microeconomy, not the broader market. Even in downturns, pockets of success exist. Commit to being the best in your industry, and you'll insulate yourself from larger volatility.
So here's your hope, because the challenge for you is become this person. But here's the hope in this, is that there's always a microeconomy that exists in a macroeconomy. There's people in a macroeconomy, it can be down and it can be failing, and you will always find people whose microeconomy is winning. And the leader who has this mindset, day one mindset, operates in a microeconomy. It is a way to insulate your success. The second premise in this, this is the second thing that will never change, is this: is that the best always win. They have in the past and they always will in the future. When you make a commitment to this, you're making a commitment to being the best in your industry, and that is an insurance policy against you winning not just this year but in future years.
