Richard Milligan's recruiting audit data shows 700+ mortgage leaders use generic "just checking in" messages every 6-9 months. He argues this adds noise, not value, and advocates for meaningful communication instead.
As an organization, we probably have more data around mortgage recruiting leaders than any, than any company because we do recruiting audits. Last year we surveyed over 700 mortgage recruiting leaders, and what most of them say is that they follow up every 6 to 9 months, and the script they use is just checking in. Now, we want to be the antithesis of that because that's just noise. I want to be bringing value. Okay? We're drowning in noise today, but starving for value.
