A recruiter should ask candidates "What is your big dream?" and help them think ten years ahead. When you position yourself as the person who helps them achieve it, joining becomes inevitable rather than optional.
Do you want to know one question that will make you a better recruiter? Stay tuned because I'm going to give you that question. When you're working with the recruit, the question, what is your big dream, is a great question. Now, when I'm thinking about dreams, I'm thinking about things that people want to accomplish in a bigger window of time. So another framework for that question is, what do you want to accomplish through your career and personally over the next 10 years? The dream question will take you to great places. And here's the thing. When you pursue people for long windows of time, you will come back to this again and again and again, because here's the one thing in recruiting that if you can convince someone that you are a leader above any other leader that will help them accomplish their dream, it's not a matter of if someone will join you, it becomes a matter of when someone will join you.
