Posting on your personal page or company page
9 Feb 2023 · 0 min
0:18
In this brief segment, the speaker highlights that content created by average employees generates dramatically higher engagement—524% more—than content posted by the company itself, and is 24 times more likely to be shared. The underlying reason given is that employee‑authored posts feel human and tangible, whereas corporate posts are perceived as intangible, making the former more relatable and share‑worthy.
