Revolutionize Your Recruiting Approach

19 Mar 2024 · 1 min

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In this monologue, the speaker explains how they adapted a leadership and communication framework to their recruiting process. By repositioning themselves as the "product"—communicating who they are as a leader before promoting the company—they observed a rapid and dramatic shift in candidate behavior. Prospective hires began gravitating toward the speaker, leading to faster hiring and higher retention. The core insight is that people join leaders, not companies, and aligning recruitment messaging with personal leadership identity synchronizes attraction and retention outcomes.

Chapters

I decided one day I'm gonna take that framework and I'm gonna put it into my leadership and my communication when I'm recruiting people. And literally overnight had dramatically different results to the point where I remember talking to my wife saying, I don't understand what's going on in the industry that I'm in, but people are moving towards me. Something's got to be going on. And what I figured out later on is that people were just moving towards me because I'd gone from being a leader who was representing my company's awesome. to representing me communicating who I was and the right people accelerated towards me. So I see that this recruiting and retention thing are connected. If you attract the right people, because now you're communicating who you are as a leader first before you communicate the company. The leader is the product, not the company. The leader is the product. People join leaders, not companies. When you can communicate that, you can retain. They're both synced.