Short-form written posts on LinkedIn drive 400% to 500% more engagement than video or memes, according to data from real estate, insurance, and mortgage sectors. If you can write, prioritize it. If you can't, stick to video.
I don't have anybody writing this for me, and you don't either. For the most part, 99.99% of people that listen to this podcast will not have somebody delivering content for them. Now, why have I brought up the word writing versus video versus memes right now? Well, one of the reasons why I bring that up is because the written word in short-form content is extremely powerful on LinkedIn today. How do I know that? We manage social media at a high level for executive-level leaders. We have a ton of data inside 3 industries— real estate, insurance, and mortgages— that says that short-form written content is where you're going to get your best engagement. And I'm not talking about 25% better engagement. I'm talking about 400% to 500% more. I'm going to choke up over that number. I'm talking about 400% to 500% more engagement. So if I had a choice to deliver any type of I'm going to deliver written word. Now, with that said, not everybody can deliver the written word. Some people need to deliver video. That's what they're good at.
