Techniques & Patterns

You need to put in your toolbox some creative ideas, some creative marketing ideas that actually break patterns for your recruits, that actually capture their attention. Okay, this is bigger than what you think it is. This is more powerful than what you think it is. The reason why I know this is because I did this. Let me give you some examples here, some very practical examples, and I'll give you kind of a list of things here at the end. One of the things that I did, okay, now I spent 15 years almost inside the mortgage industry. One of the things that I did when I was recruiting someone, if I couldn't get engaged in a conversation, was I would take a creative marketing idea to try and engage them. So I went to GoDaddy, okay, and I defined several URLs that were short URLs that people would think were cool. So for example, Loves Lending, right? LovesLending.com. And I could put a first name in front of that, RichardLovesLending.com, and I would buy those websites in bulk based off the first names of my recruits. So I would take— I took words like Loves Lending, the local lender, your lender, and I simply would stack first names in front of that. So Richard Loves Lending, Richard the Local Lender, Richard Your Lender, and I would send that To loan officers and branch managers with a little note, a little text message. Could have been a text message, could have been an email, could have been a handwritten note, but the note would say something along the lines of, hey, came across this cool website and thought of you, so I bought it for you. What's a good email address that I can reassign it to you at? Okay, and that little technique right there was one of the most powerful techniques that I had in my arsenal because it broke a pattern.