The Power of Virtual Culture

8 Jan 2025 · 1 min

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In this brief segment, Richard Milligan reflects on the 2021‑2022 "Great Resignation," arguing that the unprecedented wave of employee departures was not primarily driven by generational attitudes but by the massive shift to virtual work environments. He contends that moving large numbers of workers into a digital space left core elements of organizational life—culture, community, and interpersonal chemistry—behind. Consequently, leaders who wish to achieve high retention rates must deliberately design and nurture a "virtual culture" that restores these missing social dynamics. Milligan asserts that this is both necessary and achievable for modern organizations.

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when you look at like 2021 and 2022, we coined this the year of the great resignation, right? Where more than historically anyone had ever left companies and people look back at that and they go, oh, those millennials or those Gen Z or whatever they wanted to place the blame on. The truth was that we had moved a lot of people into a virtual world and we had left culture and community and chemistry behind. And as a leader today, you want to retain at a high level, you better solve for creating a virtual culture, and you can do it.