Richard Milligan shows how to curate existing content into shareable cheat sheets. He walks through extracting five actionable ideas from a Gary Vee and Tom Ferry video, adding timestamps, then sending it to contacts as a personalized gift that positions you as a helpful resource.
The journalist tells the story better than the person that actually is the person in the story. So they create a better framework. Like I'm thinking of a video that Gary Vee did with Tom Ferry. So Gary Vee, number one influencer in the world in social media. Tom Ferry, number one real estate agent coach in the world. And only like 700, 800 people have seen this video. But those 2 collaborate on 5 ideas. That every real estate agent should be acting on right now. As a journalist, the journalist takes that and says, "I'm going to put the five ideas on a on a one sheet. I'm going to make it very simple. I'll notate the minute mark the ideas are, and then I'll share that with the with the people that I'm in the friend zone with." Hey Richard, it's John. I thought of you. Came across this awesome video of Gary Vee and Tom Ferry, and they're sharing what every real estate agent should be doing in this market right now. I created a cheat sheet for you, buddy. I think every one of your agents should see this. Hope you're doing well. You were the journalist.
