Richard Milligan argues that targeting a specific customer avatar beats sending more messages to everyone. Narrow your audience to a micro-segment, then focus on delivering higher value rather than increasing frequency of calls and texts.
Right? You want to be clear on the list that you're building because the rest is a waste of time. Be very clear on the avatar you want to attract. What that does is it takes a massive target and it reduces it to micro. And when you reduce that target to micro, a smaller group of people, it allows you to go with more energy, more value. Not when people think recruiting energy, they think call them more times, text them more times, message them more times. No, more value.
