Recruiters who trash a prospect's company or leadership in cold outreach destroy trust before they start. Build the relationship first with genuine interest, not self-serving criticism.
As a side note, never, never use negative information about their situation, their company, or anything that's self-serving to you. The reason why I say that is that it will immediately diminish your opportunity to build relationship with them. Anything that's self-serving Okay, removes the fact that they could see you as an authentic, real individual that's not trying to actually recruit them. This is relationship building first. This is how you get in front of your cold leads, and that you've got to build relationship for them before you can ever move them to a place where you might have the opportunity to recruit them. Okay, so we'll never use negative information about their company, even if we know it, about their leader, even if we know it, anything That may be self-serving. If we use that, diminishes our opportunity to build relationship. And so you've got to be aware of that.
