A leader argues storytelling cuts through business chaos better than any other tool. Use a three-part structure: where your organization has been, where it is now, and where it's going. This clarity is how you keep people.
So if you're a leader right now listening to this, what I would say to you is this. One of the primary things that you have to deliver to your current team if you're going to retain them is clarity. And when you go through those 3 things, where have we been, where are we now, where are we going, the perfect way to contextualize this if you want to give clarity to people is to storytell it. Think about that. You could very easily storytell this to someone. Where have we been? Where are we now? Where are we going? That clarity is important because we can get lost in the chaos of the moment, in the chaos of busyness, in the chaos of a lack of busyness, in the things that surround business in the day-to-day. Clarity can be difficult to come to because business can be at times overwhelming or underwhelming, either one. And so you need to give clarity. One of the most important things as a leader that you have in your toolbox is your ability to story Now, why is storytelling so important? Because there's really what I've identified 4 or 5 tools in the leader's toolbox that matters most. And the reason why storytelling is one of those most critical is that storytelling gives clarity, but storytelling also allows people to understand where you're headed.
