You can be the journalist of your niche

16 Feb 2023 · 1 min

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In this segment, the speaker argues that aspiring niche authorities don’t need to invent original frameworks or produce brand‑new content. Instead, they can adopt a journalist’s mindset: discover, uncover, and report on existing high‑value resources that already demonstrate industry leadership—such as concise, data‑rich presentations like a 26‑page guide on reaching $100 million or a 14‑page document titled “The Big Pivot” about growing a business in 2022. By curating and communicating these proven insights, creators can provide value without being the original source.

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But I see people creating things of value and sticking them in the worldwide web that are leaders inside the industry that are like, hey, here's the pathway to get to $100 million. And it's like a 26-page presentation. Okay. I recently saw one that was like 14 pages and it was called The Big Pivot. And it was how to go grow your business in 2022. You don't have to be the creator of these. You're not producing. So don't check out on that. You can be the journalist. Journalists, they don't create the story, they discover the story, they uncover the story, right? And they simply tell the story.