15 Min Mentor: How To Never Go Broke EVER Again

Rick Pino describes a billionaire's lesson on Jewish cultural success: obsession with exchanging value and solving problems. To never go broke, invest in yourself, sharpen skills to solve bigger problems, and sell digital products online.
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What's up, everybody? Welcome back to this episode of the 15 Minute Mentor, where I bring you one of my morning drives. And hopefully I can be your 15 minute mentor. In this video, I'm going to be sharing with you an ancient Jewish secret that I learned from a billionaire, that if you apply this secret, it will help you to never have to go broke ever again. For real. Let's talk about it. A number of years ago, I had the privilege of leading a team to Israel. For those who don't know, for about 25 years, I was a worship leader and mission went all over the world. And on this specific trip, we were there in Israel. And one of the evenings there, we went to this beautiful Shabbat dinner up on the rooftop of this gorgeous building overlooking the city. Absolutely breathtaking. And while we were up there, there's a bunch of people at this specific dinner. Politicians and pastors and entrepreneurs and, you know, just some really important gals and guys. And somehow I was there. And to my surprise, I was sat next a man who I had actually gotten to know a little bit earlier that day and come to find out he was a billionaire with a B. This guy had started some gigantic companies there in Israel and that spread over into New York. Just a brilliant, brilliant man and just absolutely loaded, right? Started some businesses and got very, very wealthy. And we were becoming friends and I got to sit next to him. And so while we're sitting there, dinner, I did what any other person sitting next to a billionaire at dinner would do, at least what I think they would do. I begin to ask him questions about business, about God, you know, about wealth. And one of the questions that I asked him was, can I ask you a question, man? Why in the world are Jews, for the most part, why are they so wealthy outside of the fact that, you know, God made a covenant with them? Is there, like, is there an actual reason? Is there something in the culture? Is there something in the belief system? Why are Jews, you know, for the most part, speaking, why are most Jews so wealthy? And he looks over at me from across the table and he says an answer that absolutely blows my mind. He says, it's because we are obsessed with the exchange of value. And I said, interesting. Okay, what does that mean? And he said, from a young age, Jews are taught to obsess over serving and helping other people. So for instance, from a young age, you know, a lot of Jews, they'll have a family business where maybe the dad has whatever, an insurance firm, or maybe they have, you know, chain of whatever Gas stations, whatever the family business is, right? A lot of Jews have family businesses. Businesses. And from a young age the children are taught, listen, our business is here to serve people, to help them to solve problems for them. And the more we can serve, the more problems we can solve for people then the more they are going to pay us, right? See, a lot of people think that Jews are just money hungry. And for all of my Jewish friends that I've met, nothing could be further from the truth. Not only are they not money hungry, but Jews are the most selfless, some of the most selfless people on the the planet because they're so obsessed with helping to serve humanity. And one of the reasons why they are so wealthy is because they have this dispensation, they have this understanding that the more I can help serve people, the more problems I can solve for people, the more I can obsess over solving these problems for people, the more they are going to, their lives are going to be made better because their problems get solved. That's business 101 are just to solve problems for people. And the more I can solve problems for people, the more they are going to say thank you in the form of dollar signs. Hey, I hope you're enjoying the training.
I wanted to take a few moments real quick to invite you to join me for my upcoming Create and Sell Digital Products five day challenge. Okay. This is a five day live virtual event where I invite entrepreneurs, or would be entrepreneurs just like you to come spend five days with me and get live training on the five moves that anyone can take in order to sc, scale and skyrocket their business and their revenue. Now, the best way to join is as a VIP because VIPs get to spend an extra hour with me every single day and ask your questions live. My most successful students have all been VIPs. That's the best way to join. Listen, you don't want to miss the upcoming Create and sell Digital Products 5 Day Challenge.
It's completely live.
It's coming up right around the corner. Click the link down below in the description. Grab your ticket today. Now back to the training, guys.
This is business at its core. This is business at its foundation. Those who are new in business, a lot of times they're like, I'm gonna go make some money, that's cool. But if you chase the money, it's gonna get really, really hard because you're chasing the wrong thing. But if you change your focus to how can I serve people at a higher level? How can I solve more problems for People, how can I actually bring more value to my market? Then you will have no problem making money. So as I'm sitting there at this dinner learning, something in me begins to click. Like, man, I think I'm approaching this business thing all wrong. Because at the time, I had had a couple of businesses, and I was like, okay, business is to make money and to, you know, to make a better life for my family. And it was in that moment where really my mindset began to change around business. Like, oh, it's all about serving. It's all about serving. And then I asked him another very important question, and I said, okay, I need to start obsessing over solving more problems and solving bigger problems for people. I said, how do I do that? Like, how can I become more valuable to the market to where I solve problems for people and I solve bigger problems for people and they pay me more. And then he says, you need to invest in yourself. I said, interesting. Okay, what are some ways that you suggest that I invest in myself? And he begins to go on to say, the more skilled you can become, okay? The more valuable you can become. Now, I'm not talking about the intrinsic value of a human soul. Yes, of course. Every human is valuable. I'm not talking about the value of a human soul.
Duh.
I'm actually talking about the level of skill that you have will directly determine the amount of money you can make. Because the more skilled you are, the more developed your ability and your skill is, the easier it is for you to solve problems for people. And the more skilled you become, the bigger problems you can solve for people. And I will tell you this. When it comes to making money, the number one best way, and really this is the only way that anyone makes any money is by solving a problem. Okay? So this is something to consider. If you make money by solving problems for people, how can you make more money? Well, you can solve bigger problems because the bigger problem that you solve, the more money they will. They will pay you to say thank you. For instance, if you work at Starbucks, nothing wrong with that. By the way, you are solving a problem where people say, okay, I need my coffee in the morning, and you are solving a $4 per cup problem. Right? Good morning. Here's your coffee. Thank you so much. I will say thank you in the form of dollar signs. This problem getting solved is worth about four or five or six dollars to me. Thank you. Right. But what if you were to be a brain surgeon who in a specific field, that when people have this specific gigantic problem, life or death problem. Okay? They must come to you. Now let me ask you this question. Are they going to pay more than $4 to have a life saving surgery on their brain? Because that specific brain surgeon is highly skilled at what they do. Maybe they're one of the only in the country who specialize in that specific. Who's going to get paid more, the barista or the brain surgeon? And the answer is obvious. Okay, so why is there a difference in what the barista's paid and what the brain surgeons paid? Because one of these people, one of these situations, they are solving a problem which is like a four or five dollar problem per pop, right? But it doesn't require much skill. It's like pour the coffee in, pour the milk in, put the ice in, bing, there you go. Anyone can that, right? That skill is a commodity. But the skill of a brain surgeon, you know, they had to really, really develop their skills, sharpen themselves. They had to learn the anatomy of the brain. What you, whatever nerves go here, what ventricles of the veins, I don't even know what I'm talking about go there, right? There's a whole different skill level. And so I want to submit to you that if you never want to go broke ever again, you've got to start sharpen your skills, man. I believe it's the book of Ecclesiastes that says when the ax is dull, it is hard to chop down the tree. Okay, but wisdom, with wisdom comes much success. What does that mean? When you sharpen the axe, when you get really, really sharp in your skills, in the development of who you are, in your understanding, over your specific niche, over your specific thing, and you really become really great. Remember Proverbs told us, do you see a man or a woman who is very skilled, they will stand before kings. Why is this the fact? Why is this a fact? Because if you're just mediocre, if you only have like a certain set of skills, that's just like, well, this is like not anyone can do this. I can. Anyone can pour a cup of coffee, you're not going to get paid that much. So if you're tired of being broke and you want to start making more money, you have got to sharpen your skills so that you can bring more value to the market, solve bigger problems and get paid more. I mean, it makes plenty of sense, right? So here's the thing. This is what I want to submit to you. This is what I want to leave with you on this 15 minute mentor video. How does this happen? How can you sharpen your skills. How can you grow your value to the marketplace to where you can solve bigger problems for people? I am telling you this after starting many different businesses outside of business consulting online. My wife and I, we've started a very successful real estate company. We started a very successful E commerce brand, we started a very successful marketing agency. I've had very successful, you know, programs and you know, publishing companies. I've started a number of multimillion dollar companies outside of talking to people on the Internet. And if I could go back and knowing what I know now, start all over again, I would learn the skill of digital marketing and digital sales. Why? Because the greatest, I believe the greatest opportunity right now that we have to serve people en masse, to serve them, the highest level possible is through this great distribution center called the Internet where there are people right now looking for solutions to problems that you already know how to solve. Because you've been through some stuff, right? Maybe you've been through a hard situation, whatever with your anxiety. Maybe you learned how to become the top sales rep in your company. Maybe you are a stay at home mom who's really, really awes, awesome at homesteading. Maybe you are a homeschool boss. Maybe you flip sneakers on the Internet and you make a couple thousand bucks a month as a side, as a side hustle. You're really interested in it. Guys, there are people right now searching for all of those things that I just mentioned and more. They want to learn more. They're beginners. They're like, man, if only I could know how to make a couple thousand bucks a month flipping my sneakers, I would be so happy. If only I could learn how to home, homeschool my kids, what curriculums I need to have. If only I could have somebody to teach me about homesteading. If only I could have somebody show me exact, the exact steps on how to become the top sales rep in my company. You see what I'm saying here? And one of the best ways to do this is to grow your skills in digital products and digital marketing. Okay? Digital products, by the way, for those who don't know, digital products are educational resources like courses, ebooks, online mentorships where you literally take the knowledge, experience, expertise that you already have, right? You already went through the thing and then you create one of these educational resources like a digital product, and then you put it out there and everyone who's looking for a solution to that specific problem, they pay you. I'll share this one story with you as we wrap up this training, okay? Okay. Two years ago it was my son's coming up to be my son's birthday. And I asked him, hey, what do you want for your birthday? And he says, I would love to go bass fishing. I said, awesome. I know it looks like I'm a pro bass fisherman, but I'm not. I mean, I've been fishing, you know, a number of times, but I don't know, like, I don't know bass fishing, anything really. And so I did what everybody else does. I go to the Internet. This was like right before bed, it's probably eight or nine o' clock in at night. And I go to the Internet and I start searching around, you know, what fishing poles do I need, what kind of bait do I need? Where do I go in my city that I could find bass? Or around my city, you know, and I'm searching all this stuff and then I have this epiphany. You know what I'm going to do? Instead of searching all this random stuff that I have to collect all this information, I'm just going to see if somebody has a course on bass fishing. And guess what? I did a simple Google search. Somebody had a course and I paid that person thousands of dollars. I paid them like 2,000 bucks to get the bass fishing course. And you know, it's probably nine or ten o' clock at night and that person probably made $2,000 in their sleep. But could you imagine if that person was like, oh, all I do is bass fishing. No one wants to learn from me. Like, boohoo. I'm not going to create a course. No, thank God, this guy created a course on bass fishing because I had a problem that I was searching for a solution. I did a simple search and there he was with the solution to my problem and I paid him. Are you getting it yet? Listen, if you want to never go broke ever again, you must start obsessing over solving problems for people more than they obsess over the problem itself. And one of the best ways you can do this is to sharpen your skills, man yourself, grow new skills, learn new skills on how you can serve people. And again, one of the best ways to do this is by learning the new and very easy to learn skill of digital marketing and digital products. One of the best ways you can do this is to join me. I have an upcoming five day live virtual training where I'm literally going to show you step by step, everything you need to know on how to create and sell your own digital products so you never have to go broke ever again, you can serve people by putting your knowledge knowledge on the Internet and help people just like that bass course, that bass fishing course helped me. You can help others in your thing that you are interested in as well. Guys, click that link down below. The five day live virtual training is coming up. It's perfect for beginners by the way, if you're like, I don't know who I would serve and I don't even know what digital products are. I don't even know what digital marketing is. That's exactly why you need to join me for that training. Guys, listen, I hope you got some value from this training. Drop some fire emojis down in the comments. Let me know down in the comments if you want to continue to see more trainings like this from me and let me know if I should keep the 15 minute mentor going. If you like coming on these drives with me. Just a super raw, you know, straightforward video. Thanks for joining me guys. Thanks for letting me be your 15 minute mentor. Subscribe to the channel and we'll see you on the next training.
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