How To Get Rich Starting From Nothing (Anyone Can Do It)

Rick Pino breaks down three steps to build wealth from nothing: learn marketing to reach people, learn sales as serving, and create an irresistible offer. He went from a payroll crisis in April 2019 to generating tens of millions across multiple businesses using this framework.
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It's Rick Pino here. Guys, from Get Wisdom. Have you ever wondered to yourself how in the world do people go from zero all the way to rich? Well, in today's training, I'm going to be sharing with you the exact step by step process that anyone can take in order to get from where they are to where they desire to be in their finances. In fact, I'm going to be sharing with you the exact story, the exact process, no gatekeeping on how my wife and I went from below zero just a handful of years ago to now have generated over tens of millions of dollars. And our business, listen, this can work for you. All you got to do is follow this three step process. If this is for you, stay tuned and let's get into it. Hey, thanks for joining us guys. Before we get into the training, make sure to subscribe to the channel right now if you want to continue to see content like this from me. Financial literacy, financial education, all things business. I'm going to always do my best to over deliver value to you with the channels to keep it locked in right here. Okay, so guys, check this out. Just a few years ago, my wife and I, one of our first businesses that we had started, okay, this is April of 2019. In fact, before the training I was looking, I just couldn't find it. I wish I could have found it, but I was looking for the exact text message and email that I wanted to show with you guys. But it was April 2019. The payroll was supposed to go through for this, for this business of mine. And my operations manager sends me this text message in an email that says, yo, we can't afford to pay payroll. And I was like, what? There's plenty of money in there. I just looked yesterday evening, there was plenty in there. And they were like, no, look, like all these bills hit at the same time. And payroll, like with all the bills and payroll going through, like we're not able to make it. And I was like, oh my gosh. And they sent me the report and sure enough, like payroll and a ton of bills all hit at the same time. And it completely wiped out my business account to where we were in the negatives. We were like $2,000 negative in the business account. And I'll never forget. Like, I remember at that moment my heart just sank. I was like, oh my gosh, we're done. Like this is over with. I'm going bankrupt. I don't know what's going on. I can't pay my people. Like, oh my gosh. It was One of the worst feelings ever. Because not only was I not at zero, I was below zero. Like, what's worse than being at zero? What's worse than being at nothing? Being below nothing. And that's where I was just a handful of years ago. And it was the biggest, most sinking, terrible feeling ever. Maybe you've been there before, but all that to say, check this out, I did find this. This is a report from the same business bank account. And I don't know if you can see here on the screen, we're gonna try to pull it up here, but basically, actually I'll just have them throw it up on the screen. There it was. I'll have them throw it up on the screen. But almost $7 million in this business account, the same account that just a handful of years ago was completely below zero and now this specific account at almost 7 million bucks. It's absolutely crazy because this account that I'm showing you here, this is only one product in one business. Like it's crazy. I have multiple businesses now and I've got multiple products and it's just, it's crazy. Like everything turned around. So we literally went from below zero to tens of millions of dollars collectively with all of our businesses and all of our stuff below zero to over tens of millions of dollars in just a short amount of time. So what was it, what was it that allowed us to go from in the negative, like in the red? Oh my gosh, like I feel like I need to throw up or whatever it is like this is the worst feeling ever to now having abundance and opulence and provision and like millions of dollars. Right? Like what was it that took us there? I'm glad you asked. In this training, I'm going to be sharing with you the exact step by step formula that I learned. Shortly after that account being like below zero, I learned this formula and when I begin to apply this formula, everything changed for me. Okay? And like I said earlier, it's a three step formula. If you're ready to learn the formula, let me know in the comments. Say I'm ready. Okay, I'm ready. Come with me here to the board. Let's start talking about it. Okay, so what is the formula that's going to take us from zero to rich? Well, I'm glad you asked. What is the formula to go from zero to rich? Guys, it's a three part formula. Okay? I'm going to put all three parts right here so you can get the general idea. And then throughout the training here, I'm Going to break down each individual part as we talk through, okay? It's going to make more sense that way. So what's the first thing you need? Okay, Number one, you've got to learn marketing, okay? You must become a decent marketer. You must learn how to get attention. Okay? In fact, I'm just going to put that in parentheses here. You have to learn how to get attention. There's many ways to do this. You can do paid marketing, you can do organic marketing. But the punchline is this. You have to, number one, get good at marketing. Okay? When I was below zero, I didn't know how to do marketing yet, okay? So the first thing you gotta learn is you gotta learn marketing. Number two, you have got to learn sales, okay? One of the reasons why tons of people, like, they have a bad taste in their mouth whenever it comes to sales is because so many people have had a bad sales experience. Well, in this training, I'm gonna show you how to present good sales experiences to where people love to buy from you, okay? And then number three, You need to have an irresistible offer. Okay, what is an irresistible offer? An irresistible offer is the thing. The product or the service or the hybrid of both. Product, service that you offer to people to solve their problems. Okay? And the punchline is this. I had no idea when I was $2000 negative in my business account just a couple of years back, right? Just a handful of years back, I didn't understand this. These three steps, I'm telling you this right now. Like, don't let any limiting belief go. Oh, that sounds too easy. Like marketing sales and having ears this blob. Or come on, like, I'm telling you, I'm about to break these down for you. And I am telling you this. If you just begin to apply these steps in the way that I'm about to show you, you literally can go from zero to rich in a very short amount of time. How do I know this? Because number one, it's happened for me. Number and number two, it happens for my students all the time, okay? So come back with me here to the board and let's dive in to the first part here, okay? So let's first talk about marketing. Okay? So I want you to understand that if you cannot get your message, okay, it's actually called a message to market match. Okay, you need a message to market match. What does that mean? Okay, the people that you have chosen to serve, right? The niche that you have chosen to go after, to serve them, to help them. If you don't have A good message to market match. You're going to have a really hard time getting attention, okay? A lot of people make the mistake when it comes to marketing. They think like, well, I posted on Facebook twice and I send out two emails. How come no one's coming in? Like, that's not marketing, okay? Marketing is not just like, I post it on Facebook, I have a funnel and I run an ad. That's not marketing, okay? Marketing is the whole entire process. I teach it like this, okay? Marketing is. It's all of the little baby steps up, it's the actual thing. Oops. No, no, no. Bored. Okay? It's all the baby steps up, it's the actual thing and then it's all the follow through on the backside, okay? So marketing isn't just like, you know, I posted like, here's the thing. A lot of people think, well, man, I posted my thing. And you know, here's the little flag, you know, here's my thing, everyone come buy it. And all people do. What most people do is just this part. All they do is just like, here's my thing, someone come get it, someone come buy it, please. But they're missing the point. They think this one thing is marketing. It's not, okay? It's all of these mini things that step their way up to the main thing, okay? So this is like whatever. This is a text message, this is an email, this is ads, this is organic posting, right? This is a webinar. This is all these mini dramatic events that are leading up to the main thing, okay? And this is kind of like the big exclamation point of the thing that you're trying to get across to your people. And then if somehow people did all the steps to get here, a lot of people just stop right here. But that's not where it ends. Marketing is also the follow ups, right? It's the emails, it's the text messages, it's the phone calls, it's the, you know, getting your sales team on this. It's all of the leading up to the big thing and it's all the follow up after the big thing. This whole entire process is marketing. Not just this, not just this, not just this, not just, you know, I sent an email afterward. No, no, no. It's all the, all the steps, working up to the main thing. And it's all the follow up, following up on the back end. But the punchline is this, if you do not have a message to market match, you won't be able to do any of these things, okay? So one reason why it's super critical on you getting very clear with who you desire to serve is because when you get clear on your niche, when you get clear on who you desire to serve, then you can start using your message to match to the market, right? Let's say you are in the market of whatever health and fitness and you want to help people, whatever, lose their first £20 or whatever it is, right? If you're out there and you're not saying the right thing to the right people and you're not clear with like, hey, do you want to lose your first £20? You're just like, yo, if you want to be a fitness monster machine, all you gotta do is like, click the link and I'll help you. Like, that's. What does that even mean, right? Like, you have to be very, very specific. In fact, you could say something like, maybe your niche is like men over 40 who want to lose an extra £20 and let the rest of their life be the best of their life. I don't know, I'm just making this up, right? You need to be that specific and that clear in your messaging. So that way your words will be able to match your market and people will begin to hear about what you have to offer. Right? So are you a male over 40 years old? Maybe you're a successful male in business, maybe you're successful in the boardroom, but you're not so successful in your health. Maybe you've been able to make a bunch of money, but now you feel a little bit, you know, like a hypocrite because you're making money, but then your body doesn't show at the level of man that you are. Well, I want to help you lose your first or your next £20 and then after that we're going to get you in the best shape of your life so that way you can have the rest of your life be the best of your life. Something like, I'm just making it up, right? But the point is this. You have to be very, very clear on who you're talking to so that you can have a strong message to Market match.
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Now back to the training.
And when you have a message to market match, then guess what? You can now start doing all of the clear baby steps leading up to the big thing, right? And I'll talk about that here in a minute. And then after you have the big thing, then you can baby step down right on the follow up, okay? So marketing is critical when it comes to you going from zero to rich, okay? I like to think of it like this, okay? Marketing. Remember I said it's actually do it like this. Remember I said that there's three elements that you need, okay? And if you remember correctly, they are marketing, sales and your offer. Let's say this right here represents your offer, okay? And this is where you actually solve people's problems and you make money. Okay? Well these, let me use my laser here, these kind of train tracks, okay? This part of the funnel, this is sales, okay? Because if you don't have these, like you're not gonna be able to sell your offer, right? Because think of it like this, okay? If these tracks are sales, now let's just say your offer's down here, okay? And you don't know how to sell. Well, the market's up here and they're all just kind of floating around. If you don't have a direct way to get them into purchasing your offer, right? If you don't have an exact way, like guys here, if you don't have a system to guide them towards your offer, which AKA this is sales, okay, then it's going to be really hard to sell the offer, okay? So what marketing is. Let me redo this whole thing here. So what marketing is in this process of marketing, sales and offer, okay, let's say again, this is your offer, okay? It's the bucket or whatever, okay? If this is sales, we're going to talk about sales and offer next. Marketing is getting the volume, right, right? It's getting all the attention that you can to go towards your offer, okay? And the train tracks that are going to get them there is the sales, like I said. And then the thing that actually converts to where you can make money is your offer. Okay, if this is making sense, drop some fire emojis in the comments and say, I am getting it. Okay? Why is the marketing piece so important? When it comes to the whole entire process of going from zero to going. Excuse me, from going from zero to rich. Why is marketing so important? Because of this. Okay, you could have. Again, let me show you how this works here. Okay? You could have the most amazing offer in the world. Like, it could be the offer of all offers. No one has ever seen this kind of product or service. Oh, my God. This is the best thing I've ever seen in my life. Well, the offer's cool, but if you have no volume, right? That's a question mark. If you don't have anybody to sell the offer to, then guess what? You're not going to be able to sell your offer, right? Well, how come no one's buying? Because you're not doing marketing. You have no volume, you have no traffic. Okay, marketing. Oops. There we go. Marketing is the way to drive all the traffic that's out here to drive it into your funnel, right? To drive it into your funnel. And again, I'm gonna break this down in a second. Marketing is getting all of this traffic here into your ecosystem. Right here into your ecosystem. We wanna get as many eyeballs as possible. We wanna help and serve as many people as possible. Because when you can serve as many people as possible, then guess what? Now you have all of these opportunities to solve people's problem and to get them to purchase your offer. Okay? Like, it's so crazy to me to think about this, okay? You could have a decent offer. You could have decent sales skills. Like, again, back to the board. Check this out. Your offer could literally have holes in it, right? Like, it's just an okay offer. And your salespeople could just be okay at selling, or you could be just okay at selling, right? And, you know, these guys might fall through here and these ones might fall through there, and those ones might fall through here, and they're almost about to buy, but then they fall through here. Or, man, this offer, I just wish it had that or I wish I had this. People are falling in. They're falling out of all these holes, even if the offer and the sales aren't the strongest, but with volume, it's just a numbers game at this point. Like, okay, one person right here, they could fall through any of these cracks in the sales process. They could fall through any of these cracks in the actual offer, right? That one person. But what if you had 100 people? What if you had a thousand people? Obviously, just by the sake of sheer volume in the marketing, right? You've got to learn how to talk to your people, man, how to get this outside traffic into your ecosystem. Because the more volume you have, obviously you want to have a strong sales system, obviously, you want to have a bulletproof, irresistible offer, obviously. But even if the offer has holes, even if the sales aren't the best, just by sheer volume of people, just by sheer volume, volume of eyeballs, getting into your ecosystem is going to give you a way stronger chance at helping people, solving their problems and then making more money. Guys, this is the first step in going from zero to rich. You have got to learn how to talk to the market that you desire to serve. You've got to learn how to do these mini dramatic demonstrations like I was talking about back here, okay? You've got to learn how to get engaged with them on all of these steps leading up, like emails, text messages, webinars, going live, organic posts. Like it's not just one thing. Like I posted on Facebook or I sent out one tweet, how come I'm not a millionaire yet? Because that's not how it works. You've got to get all of that outside traffic through your message to market match, okay? Through the language you use to bring value to your market. You've got to do all of these things in tandem together. You have to provide value on every step of their journey, right? Some people, they like to read. Some people, they like to watch videos. Some people, they like to watch long form videos. Some people, they like to watch short form videos. Some people, they would just rather get an email, right? Some people would rather just get a text. You need to hit all of the places where the people are, where the attention is at, provide value to them and begin to bring them into your ecosystem. Okay, this is what marketing is. Okay, this is what marketing is. In fact, if you're getting it, let me know in the comments, say, I'm getting it, right? If you want to be a marketing monster, drop those two words in the comments. I'm a marketing monster. I'm going to learn how to be a marketing monster. Telling you this. Your offer could have holes, your sales process could have holes. But if you get really, really good at marketing, right? At getting your message out there to the market, if you get really, really good at all of these and at this and at all of these, on the follow up, right, guys, I'm leading up to this big thing. And then here's my actual whatever, my, my presentation, my pitch, my challenge, my webinar, blah, blah, blah. And then you make your offer available to people and then you follow up with them on this side. If you can get really, really good at this process here and you have that strong message to market match, that alone is going to take all this outside traffic and drive the volume into your ecosystem. Okay? So the first thing that you need to start working on, if you want to go from zero to rich, the first thing you gotta start working on is marketing. Okay? Now let's go into step number two. I'm telling you guys, this, this is literally the steps I took that took me from below zero to tens of millions of dollars just in the past couple of years. If it worked for me, I know it could work for you. Okay? You just gotta continue to work on it and learn these things. There are certain skills that are worth learning, right? In fact, I need at least 10 people in the comments right now say, this is worth learning, right? Like, think about it like, none of us were born knowing how to walk, right? But you didn't stay on the bed for your whole entire life. You didn't just lay there forever. Like you learned it because walking's worth it, right? You didn't. Like, none of us here knew how to drive. We weren't born with the inherent knowledge of knowing how to drive. But guess what? All of us here learned how to drive. Why? Because there are certain things that are worth figuring out. And if you want to go from zero to rich, these things that I'm talking about today, they're worth figuring out, okay? So marketing, you got to learn how to get a message to market match. Drive the volume from the outside market into your ecosystem. Drive as much volume as possible. Because the more people you can help with your content, with your value, the more eyeballs of attention you can get onto your thing, the more volume you're going to have, the more chances making sales you're going to have. Okay? So that's the first thing, marketing. Second thing, okay, you've got to get really good at sales. Okay? This is what I was alluding to a little bit earlier. There are so many people who, they're like, oh, sales is slimy and sales is weird and I don't like sales. And sales reminds me of like the used vacuum cleaner, door to door, you know, whatever the car salesman or blah, blah. I'm telling you this, okay? You need to get this belief into your, into your Mind into your heart, into your soul. Selling is good. Why is selling good? Selling is good because real selling, like true ethic, moral selling. Selling is good because selling is serving. Think about this. The only reason why anyone has any money anywhere is because somebody somewhere sold something for. For a profit. What? Like, think about it. Like, the only reason why anyone has any money is cause somebody somewhere sold something for a profit. Doesn't matter what nation you're in, doesn't matter if you're a man, a woman. It doesn't matter if you're working in non profit work or charity work, or if you're working in business and in the marketplace. The only reason why money is flowing is because somebody sold something. I actually recently had a student of mine go, well, you know, Rick, this isn't actually true because you know, I work at the church and you know, we have a charity, we do missions and we build orphanages. And the way that we get money is by people donating. And I said, that's exactly my point. Those people who donate to you, how in the world did they get money? Well, they work for a job. Like they don't, you know, it's not about sales for them. They go to their job. Yeah, but you're not thinking big enough. The people who are employees who make money from their job, they're working for a business owner who is literally selling something for a profit. The only way that they can even donate to your charity or donate to your missions organization is because they are literally working for someone who is selling something for a profit. So even in the charity world, even in the ministry world, Even in the 501C3 world, this still stands true. So we've gotta get our minds right about sales. Because if you don't get your mind right about sales, if you don't inherently believe that selling is good because selling is serving, you're gonna have a super hard time making any money and going from zero to rich. Just punchline like I'm telling you this right now. I've got a friend, they're an entrepreneur and to this day they're always saying things like, oh man, you know, I love business. I'm just not really a salesman. I'm like, well, that's why you're not making the money you don't wanna make, right? Like, because you don't. You still think that selling is slimy or bad or weird and you've got to get your mindset right around sales. Now listen, I get it, I get it. The reason why most people think that Selling is slimy or weird or, like, it's manipulative is because most people, myself included, yourself included, most people have really bad sales experiences, right? And what makes a bad sales experience? Well, a bad sales experience is when the person doing the selling is selling to serve themself first, right? The person who is in the deal to serve themself first and not serve their client or their prospect first. Understanding that if I can serve them at the highest level, then in return my life will be made better. If I can serve them at the highest level, then I will be compensated at the highest level. Right? That's good ethical sales. I'm here to serve you. I'm here to help you. I'm here to solve your problem first. And if I can obsess with solving your problem first, then I will be compensated at the same level. Okay? That's good sales. But unfortunately, all of us have had bad sales experiences to where people have been like, yo, do me a favor, do this thing. Or they're trying to manipulate you, twist your arm and trick you or whatever it is to get you to do something that serves them in the sale. Oh, man, that's weird. That's slimy. Yes, it was. Is because they're not approaching sales the way that God intended for sales to happen in the world, okay? They're approaching sales from a selfish perspective. When honestly, selling is good because selling is serving, okay? If you approach sales with the idea of serving, then all of a sudden it's a wonderful sales experience. Think about it like, on the flip side of this coin, as many of us that have had bad sales experiences. Oh, that was weird. She was off. He was weird. That was manipulative. That was slimy. Blah, blah, blah. You may not know this yet, but as many bad sales experiences as you've had, you've probably had just as much, if not more good sales experiences. Well, I haven't had any good sales experiences. Like, that's the point. Because we only remember the bad sales experiences because we remember how it felt. Like, oh, slimy, weird, manipulative, right? But the good sales experiences, here's the difference, okay? Bad sales experiences, you remember how the person made you feel. Good sales experiences, you actually take them and you go tell your friends and family and loved ones how awesome that thing is that you just purchased. Yo, check it out. I just got the new iPhone. Blah, blah, blah. Oh, man, you got to check out my new Tesla. It's so cool. Or you got to check out this new blah, blah, blah. Oh, check out my new Shoes like you're telling people how awesome the thing was. Guess what? If you paid money for a thing, you had a sales experience. And if it was, if you left there going, oh man, I'm so excited. This was so awesome. I'm so glad. Yo, you know, mom, dad, friend, sister, brother, whoever, blah, blah, blah, check out this thing. It's so cool. You may not know this, but you just had a good sales experiences. So in my opinion, a bad sales experience, you remember it because it makes you feel slimy, weird, manipulated, blah, blah, blah. A good sales experience, you actually thought that it was your idea and you go tell people how awesome the thing is that you purchased. That happened to every single one of us. Okay? So when it comes to having marketing down and sales down and having an irresistible offer, these three steps that take you from zero to rich, hopefully in as little as a couple of years, maybe sooner, maybe later. But when you apply these three steps, and especially when you get to sales, you have got to get this belief in your mind, in your heart, in your soul, you've got to get this belief down. Selling is good because selling is serving. Okay? In fact, I need at least 10 people in the comments right now. I want you to drop those words. Selling is good because selling is serving. Think about that. Like, selling is awesome, right? Like whether you like selling is slimy or it's weird, manipulative. No, no, no, Check this out. Thank God that the grocery store sells groceries because they're literally solving a problem for you. And when the grocery store sells groceries, your life is made better. Like how ridiculous would it be to, to like be in the grocery store? I talk about this analogy sometimes. Be in the grocery store pushing your little buggy, your little cart and you're like looking around all suspicious like, this grocery store is trying to rip me off, man. I know. They're just all about the money. No one does that. No one does that. Why? Because you're having a good sales experience and we're going to get a little ahead of myself here. But it comes down to the irresistible offer, right? A good sales experience is like a no brainer experience. Like, well, I have this very obvious problem and here's a very obvious solution. I would love to pay you to get my problem solved. Like that's part of the good sales experience, right? And so whenever you are positioning your, your offer, we're going to get to here in a second. But when you're positioning your product, your service, your offer to people with the intent of you trying to twist their Arm manipulate them, Force them to do something to help you. First they're going to feel like, oh, that was weird. That was slimy. That was strange. But when you present it like, yo, you have this obvious problem, I have this obvious solution. I would love to help you with your problem. And here you go, like, it only cost xyz. And they go, whoa, this is awesome. And they purchase from you. Now that's an amazing sales experience because you approach sales from the perspective of serving and not from the perspective of being served first. Okay? But you got to flip this whole entire idea of sales on its head, okay? So the first thing you got to have down is you've got to become a good marketer. You have to learn marketing. You have to learn how to get a message to market match. Second thing you've got to do is you've got to learn how to sell. And the like, the bedrock, the foundational piece of sales, you inherently believing that selling is good because selling is serving. When you approach the sales process going, I love sales. In fact, I'm going to tell you right now, me, I love sales because I know when I sell somebody a solution to the problem, their life gets better. And then my life gets better because they pay me, right? And I love when people sell me things, especially if it's for an obvious solution to one of my obvious problems. I love to be sold. Like, oh, cool. That sounds awesome. I absolutely need that. Here you go. Thank you so much. Solve my problem and I will pay you money. Like, I love it because I understand selling is good because selling is serving. Okay? So number one, you gotta get good at marketing. Number two, you've got to understand sales and you gotta learn how to sell. Number three, okay, this is number three, is you've got to lock in a killer offer. Okay? Remember what I said earlier. What is an offer? An offer is your product or service that you make available to your market. Okay? And I would say it like this. Not just any old offer. You want an irresistible offer. Like, what is an irresistible offer? I use this analogy quite a bit as well. But check this out, okay? Let's say you have a really bad toothache and you're like, oh, my gosh, my tooth is killing me. You have a very obvious problem. Well, where are you going to go? You're going to go to a very obvious solution of a place. You're going to go to the dentist and you're going to be like, yo, my tooth is killing me. Oh, my gosh, would you please help me? And guess what their offer, their product or service is, I will fix the tooth. I will help your tooth pain so you don't have to suffer anymore. And we don't walk into dentist office like, oh, my tooth hurts. Oh my gosh, this place is going to rip me off. They're all about the money here. I know that they're trying to scam me. Like, no one does that, especially if you have a killer toothache. Why? Because their offer is irresistible. It is a very obvious solution to a very obvious problem, right? Like, I have a toothache, we can help the toothache go away and they do the work for you. You say thank you in the form of dollars and boom. That's why a lot of dentist office are extremely profitable because they have a very irresistible offer. Okay, so what is an offer? Check this out. The offer is, it's simple. An obvious solution to the market's obvious problem. Okay? It's an obvious solution to the market's obvious problem. And this literally just comes in a couple of forms. It either comes in a product, by the way, this could be a digital product, right? It could be any kind of physical product, digital product, whatever, or service, okay? It could be either a product or. Or a service. A service is something that you do for them. A product is something. It's like an item, a digital item that you sell to them. Or I guess the third part, just for clarity, sake. Or it could be a hybrid of both, right? It could either be a product or a service or a hybrid of both a product and a service. Okay? For instance, Apple, like here is a product, okay? It's the iPhone. That's a product. And then a service is, yo, you should pay us for Apple Care. That's a service, right? You should pay us for Apple Music, right? That's a service that they provide, right? It's. It's a product and a service. And that's what I'm saying. Like, if you can get super good at marketing and drive the volume into your ecosystem and then say, get really good at selling and sales to where you believe selling is good because selling is serving. And we are here to solve the market's problem, then number three, get a killer irresistible offer. An irresistible offer is an obvious solution to the market's obvious problem in the form of a product or service or both. You can literally go from zero to rich in a very short amount of time. So one more time, here's how it works, okay? The irresistible offer, by the way, it's not just like something cool, like, well, I really I have a passion to sell my book on my life story. I hate to tell you this, but no one cares. Your mom does, your grandma does. But the irresistible offer is literally, it's not just like, al, my pinky hurts. You know, can someone help me? Like, that would be a commodity. Like, I could get a band aid from everywhere. You want to go after problems in your market that's like, oh my gosh, my neck is bleeding. I need help right now or I'm going to die. Right? You want to go after those kind of problems that are like, big problems that you can actually. Excuse me, Actually solve the problem. Don't just go after a problem you can't solve. Right? You want to go after big problems that the market needs help with immediately and they will pay you no matter what. As long as you can stop the bleeding. As long as you can help me with this problem, I will pay you anything to get this problem solved. You want to go after those kind of problems. That's what an irresistible offer is. And honestly, a lot of times you can solve those problems in a product. The only way to solve them is with a product or a service or a hybrid of both, right?
So if you've made it this far into the training and you're enjoying it and you still haven't checked out my upcoming five day live virtual challenge.
Great.
And sell digital products. What is you doing? Check out this testimony right here of one of my current students. He took the information that I'm going to be sharing with you in the upcoming five day training to make $15,000 in one single week. Click the link down below. Join as a vip. We'll see you in the challenge. Now back to the training.
The way that you're going to actually make the money is you're going to have a killer irresistible offer, okay? And then the next part of this. I don't know why I did double. Then what you're going to do is you're going to set up the train tracks, which is a. This is the sales process, okay? This is the offer, okay? Offer. Sales, okay? This is how you are going to direct people to the offer, okay? Now that you're going to. And then of course, we're going to talk again about. About marketing here in a second. But how in the world do you get all that volume from marketing to your offer? Right? Well, you put these tracks in place, right? You literally have processes in place that you can serve people by selling them. Hey, you got this obvious problem. Here's our obvious solution. And this is why it makes sense for you to head this direction and engage with us by exchanging value and purchasing our offer so that we can help you. And when your life gets better because we served you with sales, now our life gets better because you paid us some money. Okay? And then of course, like I said earlier, marketing is taking all this traffic, okay, and moving the traffic into your ecosystem, right? You want all the eyeballs, all the attention that you can get to come into your process. Now obviously, like I mentioned earlier, you want to have bulletproof sales, you want to have amazing volume driving marketing and you want to have a killer offer. I am telling you this right now, by the way. Let me just do this. Okay? That's the marketing piece. Okay. Okay, guys, this is it. This is literally the formula on how to go from zero to rich in hopefully a very short amount of time. That's why I was able to go from below zero just a couple of years ago. I learned this system. I learned about marketing, I learned how to sell and I learned how to put together irresistible offers just like you can too. And that's literally what took me and my wife and I, our business from in the negative. We lost everything. Oh my God. What are we going to do to just a few years later doing tens of millions of dollars in our business? So guys, one more time, check this out. How in the world do you go from zero to rich? You've got to get killer at marketing. You've got to understand and get good at sales. And you need. An irresistible offer, a product, a service, something like that that you can serve your market. Guys, I'm telling you, when you implement this three step system into your life, into your business, you can literally go from zero or even below zero to to rich and as fast as humanly possible. Thank you so much for joining me on this training. If you enjoyed it, drop some fire emojis in the comments. Let me know your favorite part. Make sure to subscribe to the channel right now if you want to continue to see more content like this coming from me. Thank you again guys. We'll see in the next training.
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