Make Money Online With Ebooks (Pt. 2)

Rick Pino walks through five steps to create and sell ebooks: pick a niche, record yourself talking to your smartphone, transcribe with Otter.ai, format with ChatGPT, then hire a designer. He recommends using ebooks as lead magnets to sell higher-ticket offers, not as the main product.
Chapters
What's up, everybody? It's Rick Pino here from Get Wisdom. Welcome back to part two of my online training series, how to make money online with digital products. In today's training, I'm going to be sharing with you the exact five step process that anyone can take in order to generate their first or their next ebook, which is obviously a digital product, and then take that ebook and begin to make five to $10,000 every single month online. Anyone can do this, guys, there's no gatekeeping here. I'm literally going to show you exact step by step process and everything you need to do, how to do it, et cetera, in this training. So before we jump in, make sure to like and subscribe. Subscribe to the channel right now. If you want to continue to see more content like this from me, let's jump right on in. All right, guys, so in the training today, I'm going to show you exactly how to create your first or your next ebook. Before we jump in though, let's talk about this, okay? What is an ebook? Just so that you and I are clear and we're on the same page as far as like, you know, understanding, et cetera. So let's talk about it here, okay? What is an ebook? So think about it. Like traditional books, they are, you know, basically training resources, right? Where you put like 10, 15, 20 chapters into four or 500 pages, sometimes smaller, sometimes bigger. And the beautiful thing about digital products, in our case today, in this training with ebooks, or if you follow this series, okay, ebooks, courses, mentorships, all the digital products that we're going to be talking about specifically today, the ebook. What I love about ebooks is that you do the work one time. Like today you're going to take these five steps I'm going to give you. You do the work one time and then after that there's no like overhead after that, right? There's not even really any overhead to create the actual ebook itself with traditional books, you have to like do the print. You have to send it off to a publisher after you get it all done, right? Then you have to order physical books from the printer or the publisher and then you have to store those books somewhere. It's a bunch of overhead and a lot of headache. With digital products, you don't have any of that overhead. You don't have any of that headache. Ebooks are basically a condensed version of a traditional book. And I would actually suggest to you, when it comes to building your ebook, creating your ebook, you don't want it to be like this huge thousand page, 47 chapter ebook like a traditional book would be. Right? You actually want this to be a condensed version. I like to use ebooks as a, as a complimentary next step from between my audience and myself from graduating them from my free content into like, hey, I actually have more. And I would love to exchange value with you in the form of you giving me your name and email and I will give you my free ebook. Or here in a second, I'll show you you can sell them as well. But I really suggest that you use ebooks to generate leads. Okay, now before you're like, wait a second, you say I could make five to $10,000 a month with an ebook. You can, but the best way to do that is not to necessarily try to monetize on the front end, but to monetize on the back end. In fact, I say it like this. Amateurs try to make money on the front, but experts know how to make money on the back. Okay, so meaning with your ebook, you can sell it for whatever, 5 bucks, 7 bucks, 10 bucks, 20 bucks, maybe if it's a larger one, you know, 27 bucks, 47 bucks, you can sell it for that. But you know what's better is exchanging value with somebody, graduating them from your free content and saying, yo, give me your name and email, I will give you my ebook. Now you have a lead, right? And with this lead, instead of just selling to them one time, now, now you can sell to them over and over and over. Now you can offer them something more than just a free product. Maybe you can sell them your course, maybe you can sell them your mentorship, maybe you can sell them your audio training, et cetera. You want to get these leads onto your list because when it comes to business, everything in business is downstream from lead generation. Okay, so an ebook is basically a condensed version of some kind of training educational resource. It's a digital product, obviously, so there's no overhead. You know, you don't want it to be super, super long because just like you, just like me, if I do decide to go to the next level with somebody and graduate from their free training and kind of get into their ecosystem, and I want to give them my name and email for their ebook. I'm not going to sit there and read a 437 page digital eBook. I'm probably not. You're probably not either. But I will read a 20 or 30 page, quick little read. You know, it's like five or eight or seven chapters, 10 chapters that are like, you know, five, six, seven paragraphs each in each chapter. Like I would totally, I would give three minutes for that. But you and I both are not going to give like you know, 45 minutes to sit there and read a thousand page ebook. We're just, no one's going to do that. So put yourself in the shoes of your customer, of your prospect. Okay? And so now that we understand that the ebook is kind of a condensed version of, of a training resource, you don't want it to be the size of a traditional book because this in my opinion is kind of a graduating step. Okay, but come back with me here to the board because can you make money from the ebook on the front? Yes. I mean, kind of like I said. Okay, let's just call this the amateur, okay? And then the expert, okay? So like I said, amateurs try to make money on the front. Think about this. Okay, let's say you sell your ebook and again here in just a moment I'm gonna give you the exact steps. But you need to understand this stuff. Okay, let's say on the front end you sell your ebook for whatever, 20 bucks, okay? And you're like, man, that's pretty good. Like I would love to make 20 bucks. You know what would be better than making 20 bucks is if you can have a lead. And then because they're in your ecosystem, because they're on your mailing list, because they're on your text list, maybe you ask them for the their name, email and phone number in exchange for your free ebook. Okay, now that you have them on your list, what if you were like yo, I actually have a course for 497. Or what if you were like yo, here is my new group training for 997 or something like that. So would you rather, let me get my little laser out here. Would you rather make, you know, 20 bucks on the front? Like woohoo, I sold a book and that's cool. And I have students and I've actually done this myself. You know, you could sell 5, 10, 20 ebooks a day and that's pretty nice. But what I think is better is to nurture this lead. Now with this exchange of value, here's my free ebook, thank you for your name, email, phone number, et cetera. Nurture them with value, continue to just bring them value, value, value. And then maybe on, maybe later on you sell them a 497 course or a 997 training, et cetera. Think about this like, let's just do simple math here, okay? Like you have like a $500 course. How many ebooks are you going to actually have to sell in order to make 500 bucks? Well, you're gonna have to sell a ton. But to exchange value with somebody on the front end and use your ebook as a lead magnet, right? As a. As a stepping stone, as a graduation process. Hey, if you like my free content, you should come into my ecosystem here. Let's exchange value, your name and email, and I'll give you my ebook. Now you have a lead. Now you can actually sell them something more expensive. So can you sell your ebook? Like, I do have students who are really, really strong experts in their specific fields, and they're like, yo, I actually really. I would love for my ebook to be 40 chapters, and I have a strong enough following that people would love to buy an ebook from me for whatever, 27, 37, 47 bucks. And you can do that, right? Me, personally, especially if you're starting out, I would use the ebook as a lead generation. And of course, here in the series, I'm actually going to show you exactly how to use that ebook as a lead generator so that you can begin to sell even higher ticket items in your digital product repertoire. Okay, so with that being said, let's break it down and let's get to the actual steps. Okay? If you're getting some value already, just drop some fire emojis in the comments. Let me know that you guys are enjoying this. Okay? What's the first step in creating your ebook? Okay, step number one. This one might seem obvious, but this is where a lot of people get tripped up. You got to choose who you want to serve. Okay? In other words, you have to pick your niche. You have to choose who you want to serve. And for a lot of people, this is like a real struggle for them because they're like, man, I don't know who I would serve. I don't know what I would do. I don't know how this would work. Here's a very, very simple way how to choose who you would like to. You would like to serve. Okay? Every single one of us have been through trials and tribulations, and we've been through troubles that we are on the other side of now, right? Like, God has brought us through all kinds of crazy situations, and here we are. If you're watching this training, you made it, right? You made it. Maybe you're going through a trial right now. You are going to make it. And the cool part about going through life and overcoming all these trials and obstacles is when you're on the other side, just like you. Just like me. While we're going through it, we wish, like, man, I wish somebody would be able to help me with this thing. I wish somebody could help me figure this thing out. This thing is so hard. It's so difficult. I wish somebody could mentor me. I wish somebody could educate me. I wish somebody could coach me, right? So you got to start putting yourself in the shoes of somebody who is where you were one year ago, three years ago, five. Five years ago, okay? The person who you were in the past. That is going to be a wonderful, wonderful niche or a wonderful market that you can choose to serve. For instance, maybe you've gone through something traumatic, right? And now you're here on the other side, and you're like, man, I learned a ton of lessons. You should put those in your ebook, right? There's a ton of people who would love to learn from you. Maybe you got fit, right? You're like, man, I used to be really out of shape, and now I'm in shape. And I would love to show people how to do it, because if there. If I could go back in time, which you can, through your digital products, if I can go back in time, I would do it all different. Okay? That's how you need to start thinking. Man, I used to be a terrible whatever baker, and now I'm really good at baking. If I could go back in time and, you know, tell my younger self exactly the five steps or the seven mistakes did not do this and do it like that. That's how you got to start thinking. And when you start thinking like this, that is a wonderful place to start when it comes to choosing who you want to serve. Okay? So I need somebody in the comments right now. Drop number one. Say, choose who you want to serve. Drop it in the comments. Okay? I'm telling you right now. When you take notes and drop comments, even. Even write it down, okay? You will retain the information way better than just sitting there, like, listening on your phone. Okay? So talk back to me in the comments. Write some notes down so that you can actually retain the information at a higher level. Okay? So, guys, you got to choose who you want to serve. And I say it like this. And you can write this down if you're taking notes, okay? Clarity is the secret sauce. In fact, how about 10 people in the comments right now? Drop these words. Clarity is the secret sauce. Okay? What does that mean? It's going to be very, very hard to serve somebody with your digital product. In our case, today, with your Ebook. And if you're unclear on who you desire to serve, like if you don't know who you want to serve and you're like, well, I don't know and you haven't done the think work, okay, Think work is a massive part of this. You actually have to sit down and think, who can I serve? How can I help them? What problems can I solve for them? Right? So choose who you want to serve. You got to do the think work because if you're not clear, then it's going to be very, very hard for them to want to exchange value with you. Think about this, okay? If you try to serve everyone, you will land up serving no one. That's just how it works, okay? When it comes to business, when it comes to building your digital products, when it comes to serving people, like people are like, what do you do? If you can't tell people what you do, who you help, how you serve people in a one or two sentence, very clear way, then you have more think work to do. You're not ready to start your ebook yet. You. Cause you gotta think through this stuff, man. You have to be very, very clear. For instance, one of the ways that I help people is I say it like this. I help entrepreneurs make money online with digital products. Like super simple, super clear. If you were to ask me, hey, what do you do? One of the things I do is I help entrepreneurs make money online with digital products. Bingo. Just bing. Just like that. You've gotta be super, super clear. Because when you are clear choosing who you'd like to serve, then you can begin to reverse engineer what exactly you're going to put into your ebook. And then moving forward in the series, how you're going to begin to build all your other digital products out. Okay? So guys, number one, you got to choose. You want to serve. Get very clear on who you would like to serve. Again, the best way to start is to serve the person that you were one year ago, three years ago, five years ago, 10 years ago, and take the knowledge that you have now, overcoming all the things that you've overcome, and just help people who are in the position that you once were in. Okay? Step number two, if you're ready for number two, drop a two in the comments. Hey, I hope you're enjoying the training. I wanted to take a few moments real quick to invite you to join me for my upcoming Create and Sell Digital Products five day challenge. Okay? This is a five day live virtual event where I invite entrepreneurs, or would be entrepreneurs just like you to come Spend five days with me and get live training on the five moves that anyone can take in order to scale and skyrocket their business and their revenue. Now, the best way to join is as a VIP, because VIPs get to spend an extra hour with me every single day and ask your questions live. My most successful students have all been VIPs. That's the best way to join. Listen, you don't want to miss the upcoming Create and sell Digital Products 5 Day Challenge. It's completely live. It's coming up right around the corner. Click the link down below in the description. Grab your ticket today. Now back to the training. Okay, now let's go. Really dive in and start getting into the nitty gritty. Okay, so step number two, here's what you want to do. You want to open your smartphone and I know you got a smartphone, okay? You want to open your smartphone and talk to it, okay? Basically, you're going to open up the recorder app on your smartphone, okay? And you're going to talk to it. You're going to talk to it like you're having that conversation with your younger self. Oops. With your younger self. Why did it make a triangle with your younger self? Okay, so remember what I said. Like, the best way to choose who you want to serve and to get clear on who you want to serve is you are going to serve people who are where you once were in your journey. Okay? Now you've overcome some things. You got some wisdom, you got some knowledge, you got some experience. Hey, if I could go back in time, here's the things that I would like to do. So literally what you're going to do, the second step into creating your first or your next ebook, Take your smartphone out, okay? Open it up to your recorder app, okay? And you're literally going to have a, whatever, 10, 15, 20 minute conversation with your younger self. Hey, Rick. Like, if it was me, right? Rick, here are the top five things that you need to know when it comes to building your first round of digital products. Okay? The first thing you need to know is this. Blah, blah, blah, blah, blah, blah. The second thing you need to know is this, blah, blah, blah, blah, blah, blah, right? And just literally record that into your phone. Now listen, if you've never recorded into your phone, you're going to be like, oh my gosh, my voice sounds so weird. Who cares? You're not going to put this specific audio out. This is just for the next steps that I'm about to show you, okay? So don't. Your voice might Sound a little weird to you? Or might feel like I'm so self conscious it sounds weird. Just do it, okay? Just do it. Somebody drop it in the comments, say, just do it. Okay? If you run the play that I'm giving you right now, you're going to have your first or your next ebook, like super fast. Okay? So now that you've gotten clear on who you want to serve, and hopefully it's serving people who are right now where you once were. Okay? Because that's there. It could be anything, right? You could be a basketball player, you could be I flip sneakers. You could say, I'm a seamstress, I'm a stay at home mom, I'm a car salesman, I'm a barista. Whatever. The thing is that you have overcome and now you're on this side of it, okay? You have some experience, you've gone through some things. Open up your phone on the recorder and just say hey, here or whatever. The top five, I would say here are the top five lessons I learned going from X to Y. Here are the seven mistakes everyone should avoid when they're starting their journey in XYZ. Here are 10 tips for every person going from X to Y. And why do you want to put the 5 or the 3 or the 7 or the 10 tips? Because later on those are actually going to become your chapters in your ebook. But let me not get too ahead of myself here. Okay? So number one, get clear on who you want to serve. Number two, open your smartphone and talk to it like you're having that conversation with your younger self. Here are the top five things you need to know. Here are the top seven tips, blah, blah, blah. Okay, step number three, drop a three in the comments if you guys are ready for number three. I told you, I'm literally just going to give you the game right here for free. Okay, step number three, you are going to upload that audio file to a website called Otter AI. Okay? By the way, I have no affiliation with Otter AI. It's just a really great website that you can literally take the audio from your phone. Okay? You're going to upload this audio to Otter AI. It's all very self explanatory on there. Okay? I think there's a small fee to, to become a user of otter. Like 20 bucks a month or 40 bucks a month, something like that. But it is so worth it. Okay, you're going to sign up for your Otter account. You're going to upload that, that audio file from your phone onto Otter AI and Then what Otter is going to do, Otter is literally going to take the audio that you just spoke into your phone and it's going to transcribe it for you. What is transcribe it? It's literally going to literally write all the words that you spoke. It's just going to write it all out for you in text form. Okay. This is like, this is crazy. So when you have that conversation, hopefully, and by the way, you don't want the conversation to be like 30 seconds, right? Like, here are three things that you need to know. Step number one, do this. Step number two, do that. Step number three, do this. There you go. Right? Because obviously that's not a ton of content. Like, when I say sit down and have a conversation with yourself, like, approach it like this. I am going to coach my younger self. These are the things that I wished I would have known. Going from where I was to where I am now and have an actual conversation with that person. Because moving forward with your ebook, you actually are going to be having that conversation with your clients, with the people who are engaging with you and either getting your ebook as a free resource and they come into your ecosystem and they become a lead or people who are just like, just give me the ebook. Here's the 27 bucks. Thank you so much. You are going to be helping those people, so have a real conversation with them. Okay, then take that conversation. Yes, it should be more than 30 seconds. No, I don't think it should be an hour long. Right? Like, it should be like you're sitting down at the coffee shop. Here's a 10 minute, 12 minute, 7 minute, 15 minute, 20 minute conversation I'm gonna have with my younger self and say, look, here's exactly what you need to know. Here's exactly how to do it. Okay? Take that audio conversation, that audio file on your phone, upload it to Otter AI. All the instructions are there on that site. Okay? So you might be like, what? Just trust me. Okay, go to Otter AI, upload it on there, it will transcribe it for you. Okay, step number four. Somebody drop a four in the comments. Listen, you're about to have your first or your next ebook like this. Okay? Step number four, check this out. Step number four. Okay? You are going to take the transcription. Oops. Take the transcription from Otter. Okay? Then you are going to upload the transcription. Onto Chat GPT. Okay? And again, it's literally as simple as like whenever you get the transcription from Otter, depending on how long your conversation was or how long, how big the audio File is. It could be as quick as, like, three minutes that it's instantly transcribed. It sometimes, if it's longer, it could take 5 minutes, 10 minutes. If it's a super long audio file, like an hour, it could take longer, right? But you literally, whenever it's done, you're going to copy and paste that transcription into ChatGPT, okay? And then you're going to give it this prompt, turn this transcription. Oops. Into an ebook. Then you're gonna say, format it into chapters. This is the prompt, okay? So literally, number one, where's my little laser? There we go. Let's do blue this time. Number one, choose who you wanna serve. Get very clear, because if you are not clear and it's gonna be hard to do business with people and to serve them. Clarity's a secret sauce. Step number two, open your smartphone, talk to it like you're having that conversation with your younger self. Here are the seven things I wish I would have known. Here are the 10 tips. Here are the three reasons to go from X to Y, et cetera. Then you're gonna take that audio file, upload it to Otter AI. Then you're gonna take the transcription from Otter, copy and paste it into ChatGPT, give it this prompt, turn this transcription into an ebook, format it into chapters. Now, here is the craziest thing ever. Okay? Literally within moments, ChatGPT is going to kick out your. Your audio. Sorry, your ebook. ChatGPT is going to kick out your ebook for you. Boom, right there. It's going to be formatted into chapters. It's going to be incredible. Now, what you can do. I tell my students this all the time, okay? What you don't want to do is just take it at face value and, like, copy and paste it. Well, this is exactly how it needs to be. What I would do if I were you is I would. After ChatGPT gives you, like, I call it the rough draft, right? The robot kicks it out. Bing. And it's like, amazing. You're like, oh, my gosh. It literally took my voice, it took my information, it took my conversation, and it turned it into an ebook format. Okay? Then what I like to do is not just copy and paste that into the next step and, like, cool, my ebook's done. I like to take that thing that Chat GPT spit out and upload it into a Word document. And then I'm going to actually go through and I'm going to comb through and make sure all the language is exactly how I would say it. Make sure that it didn't, you know, misinterpret something? I'm going to make sure and go through and edit, right? And just make sure, like, okay, this is exactly how I'd like to say it. So then it's not just like this robot kicked out a photocopy of your information. It's a robot kicked out a rough draft. And then you put your fingerprint, right? You put your final touch on your own conversation, on your own information. That way, whenever you are actually putting out your ebook and you're doing the next step that I'm going to give you, it's not just this copy and pasted ChatGPT robotic thing that's in an ebook. Because a lot of times chatgpt AI right now, it's still learning. And, you know, it can literally kick out robotic sayings like, hello, humans. Here are the five tips every human needs to know about. Blah, blah, blah. You know, make sure it doesn't like sound robot Y. Like, put your own voice in it, right? Like, change the words a little bit. Make sure you have your fingerprint on it. Okay? So again, choose you want to serve. Have the conversation in your phone. Upload that audio file to Otter AI. Take the transcription from otter, copy and paste in a chat GPT, give it this prompt, turn this transcription into an ebook format, format it into chapters, okay? Then you're gonna edit all that stuff. And then here's the next step. Drop a 5 in the comments. If you guys are ready for step number five. Okay? Then the next step here, next thing you're going to do is you're gonna take the final text. Final text, okay? And you are going to go to fiverr.com. oops. Fiverr.com. okay? And by the way, if you don't know what fiverr is, fiverr, and I think it's two Rs. I could be mistaken, but Fiverr is basically, it's a website where you can go hire freelancers. You can hire people who make ebooks, you can hire graphic designers, you can hire video editors, you can hire copywriters, people who like, write, marketing, copyright for your emails. You can hire all kinds of amazing freelancers. Okay? So step number five, you're going to take the final text, you're going to go to fiverr.com, okay? And then you are going to just search. Ebook creator. So literally whenever you go to fiverr.com, you're just gonna search ebook creator. There's gonna be tons and tons and tons of options that pop up for you. And literally you Just are going to start going through and just vetting them, right? You're going to say, okay, I like her stuff, I like his stuff. Ooh, his stuff doesn't look good. Her stuff is not in my style. His stuff is in my style, et cetera. And you're literally just going to go through all the different options. Here's what I would suggest. Okay, you want to hire somebody that has really great reviews, okay? Like, don't be so poverty minded that you're like, who's going to do this for the cheapest? Because remember this, the best is never the cheapest and the cheapest is never the best. Okay? You do get what you pay for. And think about it, maybe they're going to charge you whatever, 50 bucks or 75 bucks to build an amazing e book for you. Like that $75 can literally generate tons and tons and tons of leads for you or make tons and tons and tons of money for you. Like the $50 or $75, whatever their fee is, investment is so worth it. Don't try to like skip out on like, well, they, you know, this person can do it for $7, right? Like, and, and it looks like it was made for $7. Don't hire the cheapest, hire the best. I, I judge this by who has the best reviews. I go through and I look to see, okay, who has really great options on their graphic work. And Honestly, like on fiverr.com you can literally find somebody who not only like makes your e book for you, but they're going to do the graphic design for you. They're going to format it in the actual book itself. They can put clickable links in your e book. Like, it's absolutely fantastic. Not everybody does all the stuff I'm saying, but that's why you have to go on fiverr.com and you have to go check it out. Okay? So guys, those are the five steps on how to create your first or your next ebook. Okay? Get clear on who you want to serve, have the conversation on your phone, upload to Otter, I get it transcribed. Copy and paste that into ChatGPT. Turn this transcription into an ebook, format it into chapters, then take the final text, go to fiverr.com, hire you a freelancer who literally specializes in creating ebooks for people just like you. All right, now here's the cool part. When you go through all this process, okay? Now by the way, every single one of these steps, you might encounter a couple of bumps in the road, okay? If you're trying to get Clear on who you want to serve. Like, you might need to think about it for one day, three days a week. Like, you know, don't take a year to just try to decide who you want to serve. That's way too long. But, you know, don't be, don't be shocked if you're like, huh, I'm thinking about this for a couple days. Right? That's part of this process. Second one, the conversation you need to have on your phone. Like, you might fumble the first one or two or three times. That's okay. That's part of the process, right? You want to have that conversation to where it's like, okay, I feel really proud about this conversation I had with my younger self. Right? Here are the top seven things I wish I would have known. Blah, blah, blah, right? All of these steps have little bumps in the road, but if you can make it past the bumps, that's what is going to, like, make you qualified to actually have a fantastic ebook. It's part of being an entrepreneur. It's literally a part of the process on learning how to develop these new skills. Because that's really what I'm trying to teach you in the series, guys. I want to give you some new skills. Not just like how to swing a hammer. That's awesome. But what if you could literally show people how to swing the hammer the right way and use the right nails, Right? What if it's not just like, I'm pouring the cup of coffee? Like, what if you could show people how to pour the cup of coffee in the cool latte art way? Right? It's not just like, I am raising the kids. It's like, here's what you need to do to raise your kids right? Or to find the best homeschool curriculum or whatever the thing is. Like, I want you to begin to think bigger outside of the traditional box of you just doing the work. Okay. And you actually coaching people on how to do the thing that comes easy to you but maybe a little bit harder to others. If you've made it this far into the training and you're enjoying it and you still haven't checked out my upcoming five day live virtual challenge. Great. And sell digital products. What is you doing? Check out this testimony right here of one of my current students. He took the information that I'm going to be sharing with you in the upcoming five day training to make 15, $30,000 in one single week. Click the link down below. Join as a vip. We'll see you in the challenge. Now back to the Training. So let me leave you with this thought today. Now that you know how to create your first or your next ebook, consider this as we move forward in this series on how to make money online with digital products. Okay? Consider this. Check this out. I always teach my students this concept called the mule versus the magician, okay? Versus. Okay. Now, when I talk about magician, I'm not talking about like casting spells. I'm talking about like the person who knows the card trick so well and the sleight of hand is so good that you're like, when you watch them, you're like, oh my gosh, that's magic, right? I'm not talking about spells. I'm talking about you're so good at the thing that it looks like magic to others. Okay? So what's the difference between the mule versus the magician when it comes to making money online with digital products? Okay, Take the thing right now that you've actually done. Maybe it was. I was the basketball coach, I was the window cleaner, I was the barista, I was the stay at home mom, I was the car salesman, I was the this, I was the that. Okay? You doing the work. Guess which side of the equation you are on. You are the mule, okay? The mule does the actual work. Okay? By the way, there's nothing wrong with doing the actual work, okay? But I'm about to show you something here specifically with digital products that really changes the game here, okay? So I. On the mule side, you're the one working super hard for the money because you're actually doing the thing. Or maybe you're not working for the money. Maybe you're like, well, I'm a stay at home parent. Like, I'm not even doing it for money, okay? But you're doing the work, okay? You're putting in the effort, you're getting the experience. You've been through the stuff, okay? What digital products are going to help you do is graduate, okay? To the better option here, which is the magician, because the mule side does the actual work, okay? In fact, let me say it like this. Does the actual work for money, okay? Again, if you're like a stay at home parent or something like that, I don't get paid. But you understand what I'm saying. On the mule side, you do the actual work, okay? And a lot of times it's connected to the money. But on the magician side, that's a tongue twister. On the magician side, you teach people. How to do the work for money, okay? So literally on the mule side, you go from, I am the One actually being the mule to graduating to the magician side. Gosh, that is a tongue twister. Magician side. On the magician side, you graduate to the place of. I am going to show you how to do the actual work. I'm gonna show you how to pour the coffee, how to dribble the ball, how to sell the car, how to whatever the thing is that you do. Okay? Because I've done it so much. I really know what I'm doing here. I've done it for a long time and it just comes easy to me. Cause I've done it a thousand times or I've done it for 20 years or whatever it is. Don't take that lightly, okay? Don't have this limiting mindset like, well, no one wants to learn from me. We already covered that in the last session. Yes, they do want to learn from you. Yes, they would love to pay you to give them the shortcut. In fact, just today I was checking out a training on my YouTube channel and somebody left this comment, oh, my gosh, thank you so much, Rick, for not gatekeeping any of the information. You literally give us, like step by step process. Then they went on to say this. I literally have spent hundreds of hours searching on YouTube and it is so mind melting because this person says to do it like that, that person says to do it like this. I don't know which way is up or down. I would rather just lock into one specific person that can just show me exactly their way to do it on how they've gotten success. And I'm so glad that I found you here, Rick, on your channel. And so, like, people that do that for me, they're going to do that for you as well, okay? So don't just be locked in on the mule guys, because on the mule side, this is where you are working hard for your money. Okay? Nothing wrong with working hard for your money, but, you know, it's better than working hard for your money becoming a magician, right? Doing the thing so well that people are like, how do you do that? That looks like magic. Doing it so well that now you have your money working hard for you. Okay? You need to start thinking differently as you begin to build these digital products. You're no longer just the worker doing the thing right now you are the coach, you are the trainer, you are the teacher, you are the educator, showing people who have the desire to do the thing that you have done in the capacity that you've done it. Now you can coach them, teach them, train them on how to do it. So no longer are you the mule, like sweating with the, you know, the sweat of your brow is. That's how you're doing it now. You're just like, ta da. And you like do the magic trick. Like what? That looked like magic. Like, listen, I've done this a thousand times. Just do this, this, this and this. Boom. And they're like, that is crazy. Can I pay you to show me how to do it? Like so smooth. Absolutely you can. That's the beauty of digital products, guys. Okay, so there you have it, guys. Don't be a mule, be a magician. Okay? Five steps right there to create your first or your next ebook right here. I'm telling you all this, this is a game changer right here, this information. And don't forget this, okay? You can sell your ebooks, okay? But I always think that, again, I say it like this. Amateurs, they try to make money on the front. Experts, they are going to make money on the back. Okay? So do something for your community, guys. Go through these five steps. Let me know down in the comments if you got some value from this training. And listen, don't forget, this is only part two of my ongoing series, how to make money online with Digital products. Okay? In the next lesson, I'm going to be sharing with you even more about another cool digital product that you can literally take the step by step process that I showed you today. I'm going to show you exactly how to build those further digital products in this training series. Drop some fire emojis down in the comments, guys. I hope you enjoyed the training. Stay tuned and we'll see you in the next in the next video in the series. Thanks so much for watching.
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