These Business Skills Make Millions

Just imagine what it would feel like to plug your business into the exact same framework that 100% of all successful businesses around the world use to get massive profits. Well, I'm here to tell you, in today's training, I'm going to be giving you the five foolproof steps that anyone can take to scale and skyrocket their businesses. I'm talking companies like Amazon, Tesla, Apple and many, many, many more use this exact system. And today, I'm gonna make it available to you as well. Let's jump into the training. So, guys, today I want to break down. Oops. I wanna break down for you guys what I call the cycle of success. What is the cycle of success? Now, here's one thing that I have learned about God over my years of walking with God and studying his Word. God does many, many, many things secular. Okay? What does that mean? It means that almost everything that God does is in seasons, okay? And when we begin to take that idea and that concept that, okay, you know, there's spring, summer, winter, fall, right? And then there are even star seasons. And you know, the Bible says that the stars and the heavens and, you know, the moon, like, therefore, times and seasons, right? Like, he has designed women on cycles. Like, a lot of what God does is secular. So when we begin to take this idea, like, huh, okay, if God has a lot of his institution of creation on cycles, maybe we should also build our business on cycle cycles, okay? So I want to share with you guys today a framework that when you begin to plug in your ideas, your skills, your passions into this framework, you are absolutely going to begin to taste the same kind of success that every other successful business in the world experiences using this framework here. Okay, let's come with the board and let's get into it, okay? So the first thing you've got to focus on is you have got to get clear, okay? By the way, I need at least 10 people in the comments right now to drop these two words. Get clear, okay? You've got to get clear on who you want to serve, okay? I'm telling you guys and gals this right now. I tell my students all the time, clarity is the secret sauce. If you are unclear about who you're serving, if you are unclear about how you're serving them, if you are unclear and you're like, well, it's kind of like this, I think I'm serving those people. If you are unclear, then it's going to be very, very difficult for your market to want to engage with you in the place of business. Why? Because a confused mind never buys. This is one of the biggest mistakes that new and aspiring entrepreneurs begin to make in their journeys is they are just so unclear. Like, well, I'm. I'm helping people who like basketball. Okay, cool. That's awesome. But, like, what. What about basketball? Because every niche, every market in itself is its own world. And I would even go as far as saying, like, every niche, every market is its own universe. Like, there are so many intricate details and so many intricate parts that go into every single niche, every single market. One of the best ways to begin to build wealth is to get very clear on who you want to serve. Okay, this isn't just pick your niche, okay? Like, I picked my niche. Like, okay, that's good. But I'm not just talking about pick your niche. I'm talking about, yes, pick your niche, but get clear on who is that person. Who is that avatar right now, of course, you can go overboard with this. I usually, like, do a silly example. Like, you know, someone might say, like, well, my niche is I help, you know, Japanese soccer moms who love to bake cupcakes on Thursdays, but only red cupcakes help their children tie their shoe with the new with chopsticks. I don't know. I'm just. I'm making up something so ridiculous, and I'm sure there's somebody out there who is that person, right? I'm not talking about, like, niching down to the point where it's, like, absolutely, like, ridiculous. Like, I'm helping grandmas who juggle on the rocking chair only on Tuesday afternoons. And. And they have to be at least 87 and a half years old. Like, does that exist? Maybe? I don't know. But the point is, I'm not talking about niching down to, like, niching it down to death. I'm not talking about that. I'm talking about who is the avatar. Yes, you've got your niche, but let's get clear on exactly who that person is. Okay? Why do we need to get clear on this? Because what comes next? Check this out. Next step in the cycle of success. Okay, you want to come up with an obvious solution to your market's obvious problems. Ooh, it's hard to talk and write at the same time. Prob lums. There it is. Okay, so why is this? Like, it seems so simple, but think about this, guys. This is business 101. Business 101. Is this your market right now you're clear. You didn't just pick your niche, but you actually have clarity. On who is the exact person I want to help, okay? Now that you have that clarity, then the next very, very obvious thing to do is, okay, what problem does this person have? What problem? What's their biggest frustration that this avatar has? And how can I come up with an obvious solution to this obvious problem? And by the way, like, if you know your market good enough, which you know, if you've chosen that market to serve and you've gotten clear on who you want to serve, chances are you understand that every market, every niche has multiple problems, right? Like, for instance, earlier I was talking about basketball. Like, there's. There's many, many levels to basketball. Like, you know, do you want to help them dribble? Do you want to help them shoot? Do you want to help them with their hand work? Right? Do you want to help them on offense, on defense? You want to help them do three pointers? You want to help them guard? Do you want to help them? Whatever it is, right? So now that you've got clarity, okay, you've got to come up with an obvious solution to their obvious problems. Because, guys, business 101 is this. Become more obsessed with the market's problem than they are and obsess over solving that problem for them more than they obsess over the problem itself. What? That's the secret sauce? Guys, this is business 101. Like, everybody out there, like, here's another example, okay? Let's talk about Starbucks, okay? So there's millions of people out there who. They're too busy in the mornings to try to make coffee before they run out the door, right? So guess what Starbucks did? Starbucks, like, yo, this is who we want to serve. We want to serve these people. And of course, it's evolved over time, and your niche and your market will, too. But this was how it started, right? We're going to help people who don't have time on their way out the door to work, we're going to make it super convenient for them to get a delicious, amazing coffee to put a smile on their face, right? And so what'd they do? They got clear on who they want to serve, and then they came up with an obvious solution to their market's obvious problem, okay? And the crazy part about this is, when you begin to start doing this for your market, for your niche, for your person that you desire to serve, guess what happens? They say, thank you back to you in the form of dollar signs, baby. Guess how those people. I don't know why I'm, like, going so crazy on this. Guess how all those people who drink Starbucks every single day, guess how they say thank you to this business for solving their problem? They go, oh, man, okay, thank you so much. Here you go. And they give them money, guys. The same thing goes for your haircut. The same thing goes for the gas station. The same thing goes for your clothes. The same thing goes for, you know, my cameras. And, like, there are so many problems for so many markets and niches. If you can get clear and then you can figure out an obvious solution to their obvious problem, you will have no problem making money. Because if you can figure out how to solve people's problems, then you will have no problem with people telling you thank you, and in return with their dollar signs, here's a bonus tip, okay? In fact, I need at least five people in the comments say, I want the bonus tip. What's the bonus tip? Here is the bonus tip, guys. The bonus tip is this. If you desire to make even more money with your business, then you should consider solving bigger, more expensive problems, okay? Like, yes, there are people out there who need a Starbucks, like I just said, right? That's a. That's a 5, 6, 7, maybe where you live, an 8 or $10, you know, answer to your problem. But there are people out there who also desire a car. And that's a 30,000, 40,000, depending on what car you got, 100,000. There are elite people in the car industry who, they desire a $500,000 Rolls Royce Cullinan, and they pay that thing why? Because that's what they desire. That's their problem. And so if you want to make more money, get super clear, okay? And then figure out what is the most expensive problem I can solve for people in this market and solve this problem for them well, and charge them well. And I'm telling you right now, people will have no problem paying you for your solution. Here's why. If you're taking notes, write this down. Here is why. Because when the value is present, the price is irrelevant. What does that mean when you are solving someone's problem? Like, ow, I banged my pinky ring. I don't know what this is. My pinky finger. Ow. I smashed my pinky finger, right? Like it's a problem, right? But that's a much different problem than, oh, my gosh, I just accidentally sliced my jugular, right? Like, those are two extremely different problems. One problem is, in my opinion, like, a commodity, right? Like, oh, I got a little headache. That's a commodity. One problem is, I need some help right this second. What's your price? Cause I need to live. That is the kind of problem that you should desire to solve in your business. Cause when you solve those kind of problems, people, they. They're just way more willing to pay you. They're way more willing to pay even more. And honestly, whenever you charge more, you attract better clients. Okay, if you're getting value, drop some fire emojis in the comments. And also, if you're ready for number three in the cycle of success, drop a three in the comments. Let's go. Hey. I really hope that you're enjoying the video. I want to invite you guys. I have recently created a free training teaching people how to make money online. My students are literally making anywhere from five to $10,000 a month, and some of them even make hundreds of thousands of dollars. Not in a year, but in a single day. If you want more information on how you can get started, all you need is a phone and a laptop. You can go to digitalproductacademy.org or you can click the link below in the description. Guys, after you watch the free training, if it sounds like it might be something cool for you to check out, you can book a free call with one of my client success coaches, and they'll be able to help you more. Now back to the video. So what's the next step in the cycle of success? Okay, so now you've gotten super clear. Okay? Next thing, you've come up with an obvious solution to your market's obvious problems. Okay? Now the next thing you want to do is you want to create a digital product to solve that problem. Now, by the way, you can solve people's problems with your business with a product or a service. Okay? A product is something that you sell, and, you know, they. They purchase it from you, and then they can use the product. A service is something that you do, right? Like a product in. Let's just take lawn care, okay? A product in lawn care is, I sell lawnmowers. I sell weed whackers. I sell. What are those things called? Chainsaws. What were we saying? Edgers. Right? I sell those products. But the service is I actually use the lawnmower. I use the edger. I use the chainsaw. Right? My suggestion to you is instead of trying to build your business off of services, this is what a lot of newbie entrepreneurs tried to do is like, I'm gonna start a window washing service. That's cool, right? I'm gonna start a lawn mowing service. That's cool. And that's obviously Needed, you are solving a problem. However, when you try to solve the problem of your market with a service, guess what's happening now? You are just doing a glorified version of trading your time for dollars. So why do I suggest to my students and to you that are watching here to create a digital product to solve people's problems? Because with a digital product, you can create this product, which by the way, a digital product is an educational resource. It's like an ebook, a course, a mentorship, a program, right? You create the product one time and whenever you put it out there, and if it's a good market match, okay, you were super clear. This is an obvious solution to an obvious problem. And then you, I'm getting a little ahead of myself. But you start putting it out there, right? This digital product that you worked on one time will now be able to solve the problem in the market. That specific problem over and over and over. So what does that mean if they're buying it over and over and over? That means you get paid over and over and over. I need at least 10 people in the comments to say get paid, get paid man. So why do you want to create a digital product? There's multiple reasons. Okay, so number one, you can do the work one time and then it pays you over and over and over. Number two, there's no inventory. Some of you guys and gals might know this, but my wife and I, about four or five years ago we started an E commerce brand and it did pretty successful and it was super crazy because the more we grew, the more I had to have warehouses to host my inventory. Like this was, this was nightmare level guys. Like then I would have to work with suppliers overseas and that like there were so many like un, out of my control dominoes. Sorry, so many out of control dominoes that were like just so crazy. Like I had nothing to do and if somebody did something wrong somewhere, then the whole business would mess up. And then if somehow everyone did everything right, like all 47 peeps and 47 steps went smooth, then I had to find a place to house all of these products that I was selling online. But guess what? With a digital product, you create it, it's hosted on the cloud or on your funnel or your service or your website or whatever it is and that's it. So that's the second thing. Number one, you create it once it pays you over and over and over. Number two, there's no overhead except for like you're going to need like a phone and a laptop, which most People have, right? Number three, you don't need a staff to send your products out there. Like, when I was selling E commerce and we had like, we're selling hundreds and thousands of these products like you know, every single day, I needed people to actually ship the stuff out for me. Like, there's so many layers to services or physical products that will bog you down and dramatically increase the overhead of your business quicker than you could ever imagine. So step number three, I suggest after you get clear, after you figure out a way to solve an obvious problem for their obvious. Sorry. Solve an obvious problem with your obvious solution. The third step you should absolutely do is create your digital product so that you can solve that problem with your digital product. If you're ready for step number four, drop a four in the comments. Step number four, okay. Step number four, you have got to market your solution. Okay? By the way, oops, notice that we're going in a cycle here. Okay? One leads to two, two leads to three, three leads to four. Okay? We're going somewhere with this. Watch this. Okay, so step number four. Market your solution. What does this mean? I tell you guys this all the time. If they don't know you, then they cannot flow you. What does that mean? It means you could have the most incredible digital product in the universe that solves the craziest problem for your market that ever existed. And it's the best one ever. But if nobody knows, then it doesn't matter. If you're taking notes, write this down. The best known always beats the best product. The best known always beats the best product. Now, I'm not saying don't have the best product. You should absolutely aspire to. To have the best digital product. The best, most obvious answer to their problem with your solution. Right? You should obviously aspire for that. But I'm telling you this. Does McDonald's make the best hamburger you've ever had in your life? No or no. And the answer is no. But are they the most known? And the answer is yes. Now, of course there's others out there who are pretty known as well. But because McDonald's is the most known, the most known or sorry, the best known beats the best product every single time. So now that you've got clear, now that you have an obvious answer to your market's obvious problem, now that you have created your digital product to solve that problem, you have got to start telling people that about the solution that you can offer them. And here's how you're going to do it. You are not going to do it by leading with asking first. What does that mean? Okay, a lot of people, especially when they're starting new businesses, make this mistake. Yo guys, my new course is out. Click the link, make sure to buy it right now. Woo hoo. Right? Like please. And then, because nobody likes that feeling, you and I included, okay? No one wants to feel special, spammed, like what the heck, I don't even know this person and they're like asking me for a relationship already, right? Hey guys, if you're new here, buy my new course. Woohoo. You're going to tell them no. And so is the next guy. And so is the next guy. And so is the next guy. Why? Because what you want to do is you want to not lead with asking first. You want to lead with value first. How are you going to do this? You are going to begin to tell the market different tips, different ways, different strategies that they can be helped with their problems. Well, Rick, what if I give away too much? Like, man, if I give away too much secret sauce, why would they buy from me? That is a scarcity mentality number one. Okay? So if you're, if you're scared to put out content, if you're scared to give away something that is so good for free that people may not buy from you, you have a scarcity mindset, okay? An abundance mindset, says I have more than enough information to go around for the whole entire market and I'm here to serve. And the punchline is this. If I can serve enough people in my market at a high enough level with my free value content, then guess what's going to happen? Not 100% of them, but a large percent of them are going to go, man, this gal is incredible. Man, this guy is awesome. He knows what he's talking about, right? And then they're going to want more of a relationship with you. Why? Because you actually led with giving instead of led with asking, right? There is so much truth to Jesus statement. It is better to give than to receive. That's not just with money. It's not just with, you know, tithes and offerings. That is with value. That is with content. That is with serving your market. If you can give more like I'm telling you this, I want to offer a challenge to each and every one of you in this training right now, okay? I want to challenge you over the next 30 days. Enter this challenge with me, okay? Who can put out the most value for their niche, for their avatar that they've chosen to serve? Who can put out the most Incredible free value content that anyone has ever seen in that niche. I'm telling you this right now. If you are posting, let's just say one time a week and the post is okay, right? You're going to help some people, some people will check it out. But if you're posting one time a day, guess what happens now? You give yourself more at bats, right? And let me ask you a question. Who has a better chance of knocking it out of the park? The person with one at bat or the person with 100 tries at bat? And the obvious answer is the person with more at bats. So I wanna encourage you guys, enter this challenge with me. Start putting out crazy valuable content to your market. Okay? That is so good that they're just like, this gal is incredible. This guy is incredible. I must engage in a deeper relationship with them. Guys, that's getting known 101. That is serving your market 101. It don't matter how good your digital product is, you could have the best course, the best mentorship, the best whatever in the world. If they don't know you, they can't flow you. Okay, if you're ready for number five, drop a five in the comments. Let's go. Okay, so step number one, you got to get clear on who you want to serve. Step number two, obvious solution to the market's obvious problem. Step number three, create a digital product to solve that problem. Step number four, market your solution. Or in other words, you gotta get known. Number five, when the people, okay, when you have sold. I'm sorry, when you have done this cycle and the market is now interested, like, wow, she's really great, or wow, he's really cool. Like, I want to know more. Guess what they're going to do. They're going to walk up to you. Whether that's digitally, you know, if you have an actual brick and mortar store, they're going to walk in the door and be like, hey, this place is cool. When you begin to put your voice out there and serve your market at a high level with free, valuable content, now they're going to be attracted to you. Jesus said, my sheep know my voice. I tell you guys and gals, your sheep will also know your voice, okay? But they can't if you don't put your voice out there. So you put your voice out there, you start telling people, like, how you can serve them. You give them tips and tricks to solve their problems for free. They're like, he's amazing. She's amazing. Sorry, my mic's falling here. But I think I got it. That's awesome. And then they walk up to you, either into your physical store or into your digital DMs or your comments. Wow, John, this is cool. Wow, Susan, thanks so much. This is great. Now that you have them there and they have received your free ebook or they've downloaded your free E course, like, wow, if the free one's this good, like, tell me more. Like, do you have something else? Right? Then what you need to do now that they know you, you got to get them to flow you. And so what do you need to do? You have got learn how to sell. You gotta learn how to sell, man. Too many new entrepreneurs, too many people in society, not just in society, but in church culture as well. So many people struggle with the idea of sales. Why? Because most people say something like this, like, oh, sales is so slimy. I have a really good friend who is an entrepreneur and they struggle in their business all the time. Why? Because they don't want to come across salesy. They don't want to be slimy. Or their limiting belief is like, I'm not a salesperson. Okay, listen, if you are in business, you are a salesperson, okay? But let me break this down for you right quick, okay? Why is this idea that selling is bad? Why is that in our culture? Well, it's simple. Because each and every one of us have had a really bad or yucky or weird sales experience. Okay? Now, this is unfortunate, but it's just the truth. All of us remember the bad sales experiences, but none of us remember the good sales experiences. Why? Because a bad sales experience is the person trying to sell you something so that they can benefit. Right? Hey, man, just do me a favor, please, just buy this thing. They're needy. There's a scarcity mentality, right? And they have neater energy. N E E D E R. They have neater energy. Please, would you just please buy it? Do me a favor. The sale is transactional. Not so that your life can get better, but so my life can get better. Please buy from me, right? Every single one of us have had slimy, weird sales experiences like that. We're like, ew, all sales is bad. But I want to encourage you. The only reason why anyone anywhere has any money is because somebody somewhere sold something for a profit. I had a student recently go, well, Rick, I'm a secretary. Like, I make money because I work at my office. Exactly. The business that you are a secretary for is selling something to someone for a profit. Right? I've had ministers and pastors and, you know, charity owners be like, well, that's not true. We get money because people give. Exactly. How do they get their money? Because they work somewhere that sells something for a profit, or they themselves have a business that sells something for a profit. I want you guys. If you're taking notes, write this down. Selling is good because selling is serving. Selling is good because selling is serving. Okay, so remember what I said. All of us remember the bad sales experiences, but none of us remember the good sales experiences. Why is that true? Because the good sales experiences that all of us have experienced. Guess what? We thought it was our idea. Like, how many times have you gone, ladies? Maybe you, like, you went and you got that new pair of shoes, and you're, like, having brunch with the girlfriends and like, oh, girl, those shoes look so good. Your earrings are blah, blah. And they're, like, just going off about your thing. Like, oh, yeah, don't you like them? They're so cool. Like, you're not saying, like, man, that shop ripped me off. Like, it was a slimy sales experience. You're not saying that. Why? Because you purchased those earrings thinking that it was your idea to purchase them, when in reality that business sold them to you. Are you all tracking with me? Just wave at me. Drop some fire emojis if y' all are tracking with me. Okay, like, the good sales experiences. Let me break it down. Bad sales experiences are when the person is trying to make a sale with neater energy to make their life better. Good sales experiences. You have leader energy. L E A D E R. Not a neater, but a leader. You have leader energy. Who says this product, this service, is so desirable to you? It solves a problem or a desire in your life. Here's what it is. Here's the price. And the person goes, wow, this looks really amazing. And the offer is so good, they feel dumb not to take it. How could I not buy the shoes? How could I not get two for one? Whatever it is. Cupcakes for my kids or whatever in the world it is, right? Like, how could I not? Like, exactly. So you never go around and all those good deals that you're like, oh, man, I got this good deal on this new laptop. Or, man, I got this great deal on my tractor. If you're a farmer, whatever. I got this great deal. They sold that to you. But because the person making the sale did it to actually make your life better and not their life better, there was a different heart and a different spirit behind the sale. How many of you guys and gals, you've actually purchased something recently that when you purchased, you're like, man, that was, Aw, I'm so excited. Something's about to change. Or, man, I really love this shirt. Or, man, I'm so glad that we finally got the new car. You did that because there was a good spirit behind your sales. And guess what? If that happened to you, which it has, yes, you've experienced bad sales experiences, but you've also experienced just as many, if not more good sales experiences. And if that happened to you, you need to make sure to have that experience be the experience that your clients experience. Okay? And you can do this. How do you do this? Don't position yourself as a leader. Position yourself as a leader, Right? Don't try to make a sale with scarcity. Like, please buy it, please. Oh, my gosh, you're doing that for you. Position yourself saying, hey, here's how I help people. This is how I solve their problems. Would you like it or not? Tell me yes, tell me no, but tell me now because I gotta go. If you're taking notes, write this down. When it comes to sales, you are not looking for yeses. You are looking for decisions. Hey, real quick. If you've made it this far into the video and you're liking it, do me a favor. Share this video with somebody that you think might also receive some value. My biggest heart in this channel is to simply bring some awareness, financial literacy, and do it all from a biblical perspective. So go ahead and share the video, like, and subscribe. Do all that stuff, too. Back to the video. When it comes to sales, you're not looking for yeses. You're looking for decisions. What does that mean? I'm not trying to get you to say yes to me. I'm just trying to get you to decide. Because for every one or two or three or four or ten of you that tell me no, one or two or three or four or five or ten of you are going to tell me yes. So my position is not needy. Scarcity. Please buy it. Oh, please, Please, whatever. Please. I need you to buy. Do me a favor. It's not that. It's like, hey, here's how I solve problems. Would you like to work with me to solve your problem or not? You don't. Okay, cool. Good job making a decision. Would you like to get helped? Here's how I solve problems. Oh, you do? You would like to be helped? Cool. Come on over here, I'll help you. Would you like to have your problems? Like, this is business, guys. This is it. Here's how I help. And guess what? The whole time I'm doing this, somebody's doing it back to me, right? Like, yo, Rick, I got this incredible, you know, amazing digital board here. Would you like this or not? I told two or three people no before I told this company. Yes. Just how it goes. Okay? So here's where I want to close the loop. Okay, Check this out. Remember I told you that this is a cycle? So what does all of this mean? Okay, let me adjust this here just for a minute. Watch this. This is so cool. Okay. I've been using this system since I found it out. Okay? When you get clear, when you have an obvious solution to the problem, when you create your digital product, when you market it, and when you learn how to sell, something amazing happens, okay? The more people that buy from you, the more data you get back from your customers. And guess what it helps you do. It helps you to become more clear on who you are serving. Drop some fire emojis in the comments if you guys are getting this right. Like, guys, plug in any business that you can think of. Plug in any business that is successful. This is their business model. Let's take Apple, for instance. Okay, let's start back in the day because they didn't always start out at this level. This is how you grow, by the way. It's one of the ways you grow Apple, they said, okay, who do we want to serve? We want to serve people who want personal computers and not just a computer that is as big as the living room. Okay? So we are going to come up with an obvious solution to their obvious problem. What is that solution? Again, I suggest doing digital products. Apple did physical products. They do have digital products. But in this context, they said, here's what we're going to do. We are going to create the first personalized laptop, right? And then guess what they did. They created a laptop. And then what do they do next? They told the market about it. And then after they told the market about it, they sold a bunch of them. And then guess what happened after they sold a bunch of them, they were able to get even more clear. Like, hey, guys, it would be super cool if we could actually get these computers, like bite size in the palm of our hand. And they go, wow, okay, so we're getting even more clear because we made sales and now we're getting even more clear. How do we come up to another obvious solution to this new obvious problem? If you're taking notes, write this down. Every answer that your business solves will create 10 more problems. But the cool part about businesses is that entrepreneurs don't see problems as problems. We see them as opportunities. Okay, one more example. Let's just take Amazon or whatever, okay? And you guys are getting it. So Amazon, how do they start? A lot of people like books. We should serve people on the Internet who want to buy books from the Internet and not just from the store. Okay, how can we do this? We should sell books on the Internet. Okay, so what are we going to do? We're going to build a platform that we can solve that problem and sell them books on the Internet. Then what are we going to do? We're going to market and show them, guys, you could sell. You could buy books from us here on the Internet. Then we're going to sell them the books on the Internet. And then people go, you know what would be really cool? It'd be cool if we could just. We didn't just buy books. Like, what if we could buy toothpaste and shoes and furniture? And they go, hey, we can gladly do that for you as well. Here we go, guys. You can buy it all here. Selling and then on and on and on and on and on. I'm telling you this right now. If you desire for your business to scale and skyrocket, you must plug your business into this framework that I call the cycle of success.