Robert Cialdini found that adding "I'm a student here too" to a donation request boosted giving by 450%. The phrase works because it signals shared identity, making people feel part of a "we." Cialdini discusses whether companies should deliberately engineer these connection cues.
If she added 4 words, I'm a student here too, she increased donations by 450%. I'm one of you. We are it. We're a we. People say yes to those they feel connected with in some kind of we-based manner.
One of the things you talk a lot about is becoming a detective, right? Like you want to be a detective of these principles. And I feel like looking for these instances where naturally these things already exist, you can take advantage of it by Bring it to the top. I'm wondering about what you think about companies that are trying to manufacture that, right?
