Robert CialdiniFounder Cialdini Institute & NYT Bestselling Author

Celebrities Love the Packers Too! Unexpected Fandoms Revealed! #shorts

2 Oct 2026 · 1 min

Watch on YouTube

0:44

In this brief YouTube short, Robert Cialdini explains a core principle of influence: establishing an identity-based connection with the audience. He illustrates the point with a personal anecdote about wanting a music group’s success, emphasizing that when a communicator honestly conveys a shared identity—using language like “we” or “us”—the audience is more inclined to support and want the communicator to succeed. The monologue underscores that genuine shared identity, not mere favoritism, fuels persuasive power.

Chapters

Howie immediately thought better of their music. Did you go listen? You go listen. Yes. And I went and walked around because I wanted them to succeed. It wasn't just that I favored them. Yeah. I wanted them to. So, I mean, that's a principle of influence. If you look, if you can honestly convey to an audience or a recipient of your message connection with them of an identity connection, and this can be shared, uh, res— uh, vocal. It can be shared employment. Yeah. At the time, something where you can say we, right? They want you to succeed. They want you to do well.