Robert Cialdini explains his seventh influence principle: Unity. People comply with those they see as part of their group, those they call "we." Shared identity drives compliance more than mere similarity.
I'm curious about the backstory behind how you found and decided to launch the 7th principle of unity. Like what, what, what, what was happening when you decided and found evidence for that?
Yeah, the 7th one, the principle says essentially that we prefer to say yes to those individuals who we can use the term we to describe. People who are not just like us, that is similar, but are of us, are one of us, and we Follow them, we favor them, we protect them.
Right.
