Lessons of a Billionaire with Dan Pena
21 Nov 2025 · 16 min
Podcast episode of "Lessons of a Billionaire with Dan Pena" (Rob Moore host) featuring Dan Pena discussing formative hardships, being mislabeled as a dunce, corporal punishment (last in May 1963), military mentors, and how adversity shaped his success. He recounts business setbacks: Great Western Resources' share collapse after the 1991 Iraqi invasion of Kuwait, losing hundreds of millions and being forced out in 1992. Pena describes his 1993 goal to raise a trillion dollars and create a million millionaires, noting that a mentee's $500 billion NEOM deal announced November 2017 pushed the claim past a trillion. The episode includes debate on cash vs. assets, liquidity strategies (Pena keeps cash accessible), views on inflation, currencies, and personal health (high lifetime energy, elevated testosterone levels, naps). Rob Moore repeatedly promotes the Money Maker Summit Live and a partnership with Direct Bullion (robmore.directbullion.com), mentioning a Bank of America prediction of gold reaching $3,000/oz.
Chapters
What's your most brutal life lesson?
That after being called a dunce, stuck in a closet most of my grammar school years. Not grammar school years, grammar school, but my grammar school from the first to the sixth grade. And then winding up knowing that I was gifted, not in that way, but the other way is a life lesson. Do you think branding, that's what I'm trying to say. I was branded a malcontent idiot with a dunce cap most of my grammar school years and then to find out that I was just the opposite.
Do you think to be successful you.
Have to have gone through hardship like that?
It's the only way I know.
I mean, can anyone be very successful never having challenge and never having confrontation?
I don't think so, no. No. You're a product of your social and economic milieu, your background, what you've gone through. And I'm sure that I couldn't have accomplished a number of things that I have if I had gone to the proper schools other than my serendipity, gone to the proper schools and my mentors that I've had over my life, I've sought out, not through education, through the military. I had a couple great ones. My father was a very strict disciplinarian and even at that I went out and tried to raise hell. I, I would fight against discipline. That didn't seem appropriate. All the beatings I got from my dad, I deserved. I should have got a thousand times more. But I didn't get caught. So I got good at not getting caught. And my dad knew that. And when he used to beat me and say, this hurts me more than it hurts you, I used to turn around and go horseshit. Why think he hit me again though? But now I got the last corporal punishment, meaning beating in a California school that was given on May 1963. I was beaten by a guy named Hank Leeds, who was the boy's vice principal. He was the enforcer. And then they outlawed it on June 1.
Do you think that was good? That they outlawed it?
No, I think that they should have restricted how they gave it, how they gave it. Now they didn't give it willy nilly. I don't, I'm not trying to say that because I deserved. I did a. I got to graduate three weeks early from my graduation. They told me to leave campus. They gave me my diploma and said, get the fuck off campus, we don't want your time here. And when I told my six year reunion guys here, my six year old reunion a few weeks ago, they all Laughed. But I was voted most likely to not succeed and I was voted class clown.
How do you feel about that now.
You know, how's your program worked out? No, I feel for 30, 40 years I've been. Well, for almost the entire 60 years, I've been the most successful in my class. So the. But I as a high school principal told Sally, she says, how'd she put it? We didn't know how to treat gifted students in those days. In 1992, when I got thrown out of the company I founded, Great Western resources, back up 1991, Kuwait was invaded by Iraq. Okay? You're old enough to remember that. Okay. Unfortunately or fortunately, depending on how you want to look at it, my biggest shareholder in my company that I found it was Kuwaiti government 30, 29.9% they owned. So when Iraq invaded Kuwait, the share price of my company, the public company on the London Stock Exchange went down 85% in London, okay? Nobody owned more of that stock than me. I owned about 50% of it. So I lost hundreds of millions, okay? The shareholders wanted blood, so they threw me out under the bus and I got thrown out and begin in 1992. I then in 1992 spent the whole year deciding what I was going to do. And a good friend of mine says, well, why don't you teach people how you turn 800 bucks into half a billion? I thought about it for about five minutes and I said, okay. So I went around the country, the world actually listening to other people spout their bullshit. And I decided in 1993, 31 years ago this month that I was going to raise a trillion dollars in equity through my mentees and myself and create a million millionaires. That's what I said. Okay? That came to fruition in November of 2017.
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So how do you define a mentee?
Because you haven't had a million people.
Come to this castle.
No, no, no, no, I haven't. But I also say 99% of the people that use QLA, my methodology, which is not my methodology, which is Andrew Carnegie's methodology that I've modernized a little, have I have met him, but we get endless emails and have for 31 years. I just made 11 million, I just made 10 million. I just, I we've got over 50 billionaires that credit my methodology or Andrew Carnegie's methodology, which we call QLA, to them getting rich. But in October, on November 6, 2017, one of my mentees who I trained, Dr. Klaus Kleinfeld, did the largest deal in recorded history, $500 billion NEOM the City of the future as a joint venture with Saudi Arabia. So even though we knew we were over a trillion dollars before that, they used to call me the $50 billion man because I had two guys that could stand right here in front of a camera, hand on a bible and say I made 50 billion because of Dan Qla. So if I ever had to go to court to prove it, I could prove it. But on November 7, 19, 2017, when the $500 billion deal was announced, it threw us way over a trillion dollars. And so I. E. One of the pundits, podcasters, a few of them, namely the guy from London, Rio, Brian Rose, put two and two together and connected the dots. Well, Dan's over a trillion dollars now. And so then I got the nickname the Trillion dollar Man, which is true. It's harder to give money away than make it because I won't say 75% of the charities aren't bogus, but their main objective isn't necessarily divvying out money to the needy.
So therefore, you start your own foundations.
Well, and we found five or six, for example, St. Teresa, and I put my money on her before she was a saint, when she was Mother Teresa. 99% of all the money given to that nunnery goes to the starving, to the sick, to the lame. 99%. They don't have cell phones, they don't have cars, they don't have TVs. All the lands donated, and we have been working with them for almost 20 years. Okay? Holy family and nuns. 90% of all the money that they collect goes to the kids. Okay. Whereas some of the other charities that we looked at, we always ask for financials when we're going to contemplate giving money away. All the money for 2024 has already been given away, but now for 2025, we ask them for financials we get. Not daily. That would be an exaggeration. Weekly requests. How many people do you think give us our. Give us their financials?
30%. 2%? 2%.
This recent budget should warn you that your pension is not safe and secure and they're coming for your inheritance. Do you even know how much is in your pension or where your pension is invested? Add to this the recent inheritance tax grab on your pensions and the risk of a market crash. You probably didn't know this, and I didn't until recently, but physical gold can be added to your pension pot. Gold is inheritance tax free and has grown 700% in the last 20 years. You probably know from my content I'm investing heavily in silver and gold and that's why I've partnered with direct bullion. Myself and Nigel Farage are brand ambassadors, and direct bullion can help you with gold to protect and grow your pension. I buy my gold and silver from direct bullion and I don't earn any money on any purchases of gold or silver if you buy direct from direct bullion. So if you go to robmore.directbullion.com you can get a great price on your silver and gold and you can get the Pension Gold Investing guide completely for free. As you know, I don't do many strategic partnerships and when I do, I do them with people who are credible, who've been doing it a long time, who invest in things that I invest into. And gold and silver's going wild. I'm investing heavily in gold and silver. I and I recommend you check out robmore.directbullion.com.
Why do you think that is?
Because most of the money isn't going.
To where it's supposed to go because it's going to the people running the charity.
You know how many people ask for financials?
10%?
0%.
But that sounds like the government. Most of our tax money goes to them.
You took the words right out of my mouth. You're in cash now, have been for 17 years.
But what about the inflation through 2020? Wipe it out.
10% plus a year.
I know you didn't come over here for me to insult your intelligence, but anybody that worries about inflation is either fucking poor and not making any money or listens to the fake news too much.
Can you explain why?
Yeah, I can explain why. High performance people like me just make more money. Someone like me isn't interested in a return on my investment. I'm interested in a return of my investment. The easiest thing for me to track and make sure that I get back is cash.
But how do you beat.
How do you make 10% return on cash?
I don't.
What do you do then?
My investments, the things that I invest my time and money in, bring me percentages in the hundreds.
So you're not in cash, you're in asset?
No, no, no, no. My. All my assets went to cash. Everything from my 60th birthday on that I invested time in, I got ownership in. That's not in cash. Those are in ownership in 25 companies that I've helped found over the last.
This recent budget should warn you that your pension is not safe and secure and they're coming for your inheritance. Do you even know how much is in your pension or where your pension is invested? Add to this the recent inheritance tax credit grab on your pensions and the risk of a market crash. You probably didn't know this and I didn't until recently, but physical gold can be added to your pension. Pot gold is inheritance tax free and has grown 700% in the last 20 years. You probably know from my content I'm Investing heavily in silver and gold. And that's why I've partnered with direct bullion. Myself and Nigel Farage are brand ambassadors and direct bullion can help you with gold to protect and grow your pension. I buy my gold and silver silver from direct bullion and I don't earn any money on any purchases of gold or silver if you buy direct from direct bullion. So if you go to robmore.directbullion.com you can get a great price on your silver and gold and you can get the pension gold investing guide completely for free. As you know, I don't do many strategic partnerships and when I do, I do them with people who are credible, who've been doing it a long time, who invest in things that I invest into who. And gold and silver's going wild. I'm investing heavily in gold and silver and I recommend you check out robmore.directbullion.com 15, 20 years.
And so what's the reason for you being that liquid for that long?
When you leave here, I want you to go back and look on YouTube and I've got two or three links I think to 100 foot wave, 200 foot wave, thousand foot wave. When the big tsunami comes and wipes all your savings away, if you have any.
Well, no, because savings get wiped out by inflation.
The people that kept their money under their bed are going to be better off than you. You follow me?
Well, you don't know anything about my investment.
Well, I'm just. You just said. I just asked you and you said, no, I have investment because if I have it in cash, I'd be wiped out by inflation.
Now you just said, well, no, I.
Asked you why you would have it.
In cash if inflation.
Because I'm not worried about inflation. I'm worried about the return of my cash, not a return on my cash.
I. E. You're worried about just getting it back in the first place.
Yeah. So why put it in something that may or may not be there five.
Years from now, like the banks?
Well, your money relatively safe banks, only two or three. I'm not here to tell you who they are, but they're only two or three. And there's only maybe two, possibly four currencies that are worth looking at to have your money in cash in that currency in a one of the two or three banks is a dollar. Still, one dollar will be king forever.
You don't think China will be reserve.
Currency one day, that's all.
How do you keep your energy high at your age?
Well, I Say, I've been saying for 30 years, I was born ready. I just have a high energy level and I normally give my testosterone speech. But, you know, this is.
So you don't need any TRT or anything like that, like to. People inject testosterone, don't they?
No, no, but 10, eight, 10 years ago, a Chinese doctor from Hong Kong asked me the same question. Cute as a bug in a rug. And the, and I just got my medical, whatever the reports, you know, in my bloods and I said, I think my blood was 18 or 1900. Good testosterone is between 3 and 6 or 700. And your testosterone peaks out when you're about 25 or 26. And by the time, oh, I was 70 then by the time you're 80, you're not producing any testosterone. So modern medicine says so. And she said, that's not possible. So during the lunch break I went in and we went through the archives and we pulled out my last two medical reports. And one said 1910 and one said 2490. And she looks at it and I don't know if 24, I've never had it that high, 2490 again, but I certainly had it 1500, 1800 more times than I got gray hair in my head. I have, you know, I went to my 60 year high school reunion a few weeks ago. Now this is, this is a Trump exaggeration, but most of my classmates look like my father and mother. That's exaggeration, but not by much. You know, I've had high energy all my life. Now as I've gotten older, since I've turned about 75 or 76, full disclosure, I take a nap in the afternoon. Not every afternoon, between 20 and 30 minutes. What now I'm told are Vogue power naps. I didn't know that. You know, I didn't know. Now when I get done with you guys, I'm gonna go take a nap.
This episode was brought to you by Disruptive Media, helping bold entrepreneurs stand out through podcasting, video and social content. Visit disruptivemedia.co.uk to learn more. This episode was brought to you by Disruptive Media, helping bold entrepreneurs stand out through podcasting, video and social content. Visit disruptivemedia.co uk to learn more.
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