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Do zero ao Buscapé (13/15): Foco

Name: Do zero ao Buscapé (13/15): Foco
Uploaded: 2022-04-15T16:36:28+00:00
Duration: 37 s
Channel: Romero Rodrigues
Description: Excerpt from a Romero Rodrigues YouTube talk (Do zero ao Buscapé, ep. 13) where he explains Buscapé's shift to a click-based revenue model. He says the…

15 Apr 2022 · 1 min

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0:37

Excerpt from a Romero Rodrigues YouTube talk (Do zero ao Buscapé, ep. 13) where he explains Buscapé's shift to a click-based revenue model. He says the company grew around this focus and by 2004–2005 had reversed the revenue mix: about 70–75% of revenue from click charges, ~20% from licensing/other technology revenues, and the remainder from advertising.

Questions this video answers

About 70–75%.

About 20%.

The remainder came from advertising.

Chapters

A partir daí, a gente começou a focar no ponto de negócio, no modelo de negócio, que era a cobrança de clique das lojas. O Buscapé continuou crescendo. E foi um foco muito saudável, a gente começou a crescer essa receita tremendamente. Quando chegamos em 2004, 2005, a gente tinha invertido a curva, a gente já tinha 70, 75% vindo de cliques e 20% vindo de licenciamento de tecnologia e outras receitas, o restante de publicidade.