G4 2024 Romero Rodrigues Back to the Future

22 Apr 2024 · 28 min
28:01

Romero Rodrigues (cofounder/longtime CEO of Buscapé, later VC) gives a ~30-minute keynote at G4 2024 recounting Buscapé’s early technical and business struggles (launch 1 June 1999, disquette-era prototype, early retailer pushback), key milestones (breakeven Sept 2002; left Buscapé end of 2013), and his transition to professional venture investing. He reports having raised/managed large VC capital (2.5 billion reais raised for investment historically; most recent fund ~990 million reais in partnership with XP), evaluated ~2,500 startups per year and invested in ~5 annually, and having participated in ~10 unicorn exits. The talk centers on practical, numbered advice for founders on testing without code, focus, customer centricity (NPS example: Buscapé NPS ~16 vs industry ~30–35), unit economics before scaling, diversifying traffic, and resilience in crisis.

Questions this video answers

1 June 1999

35 stores (represented ~100% of Brazilian e‑commerce at the time, per speaker)

Maximum 1.4 megabytes (to fit on a disquette)

R$2.5 billion raised to invest in startups (accumulated over ten years as investor)

Approximately R$990 million (fund in partnership with XP)

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