Dr. Ron Najafi argues that a calorie is not a calorie. Different molecules and sugars trigger different biochemical effects in your body, and companies sometimes use disinformation to sell products rather than just marketing truthful information.
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They've been told, a calorie is a calorie, a sugar is a sugar. No, they're not. They are not. And anyone who says that is a fool or a liar, including the soda company you mentioned, who will remain nameless because that's their jam. That's what they say. It is not true. It is patently not true. But if they admitted it was not true, then nobody would buy their product. That's the problem. That's marketing. Yeah, well, it's more propaganda than marketing. What's the difference between marketing and propaganda? Marketing is using information to espouse your point of view. Propaganda is using disinformation to espouse your point of view. The difference is the truth. So when you use the truth to sell your product, you're marketing. When you use a lie to sell your product, that's propaganda. That's the difference.