Robert Lustig, MD: Big Tobacco Pushed the Idea of Personal Responsibility
Excerpt from a YouTube video (uploaded May 9, 2024) in which Robert Lustig, MD, describes the tobacco industry response to early health findings: following the 1964 Surgeon General's report and the 1966 Federal Cigarette Labeling and Advertising Act, the industry denied causation (arguing, implausibly, that people with lung cancer chose to smoke), invoked 'assumption of risk' in defense of lawsuits, and reframed liability as individual/personal responsibility — a precursor to modern personal-responsibility arguments.
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