Robert Lustig, MD: The Food Industry is Lying When They Say "Calories Are Calories"
This YouTube lecture by Robert Lustig argues that the food industry’s claim “calories are calories” is false, specifically distinguishing the metabolic effects of sugars (fructose vs glucose). In this chunk Lustig states that glucose stimulates mitochondrial function — increasing beta-oxidation — by activating enzymes including AMP kinase, and criticizes industry messaging as intentionally misleading.
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