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Kush, a candle company, hit a million dollars in 18 months by hiding rings worth $1 to $10,000 inside each candle. The lottery mechanic made customers buy more in hopes of finding a valuable ring.

Kush, a candle company, hit a million dollars in 18 months by hiding rings worth $1 to $10,000 inside each candle. The lottery mechanic made customers buy more in hopes of finding a valuable ring.
Do you want to become a million-dollar company in just 18 months? Well, a company called Kush, which is a candle company, they turned buying candles into a lottery. When you buy a candle, you have a chance to have a ring inside of the candle that is valued anywhere from $1 to $100 to $1,000 to $5,000 to $10,000. Because of that, their sales skyrocketed.