A doctor starting a private practice needs to use patient language, not medical jargon, to rank on Google. The conversation covers choosing between direct patients or agency partnerships, and introduces the five-person rule: the people you spend the most time with shape your professional path.
We just finished a meeting with a doctor who's opening his own practice. We talked about the strategy, his communication strategy, and how to be, how to be good, how to have, how to have a good online presence for his practice. The main key takeaways are this. We're going to Tyson's Corner. We have a client meeting. He's a doctor, he's opening his own practice, and we're We're going to help him establish his online presence. You're going to give them the plan.
There is no—
I'm just going to give you the guidelines to give the best outcome.
And I'm here for you. I'm there for you if you need me. Yeah.
Perspective, if they're personal, if they can see what the practice looks like, why they build relationships. They build comfort. If they see how do you look like, they build comfort. You know how much they know about the subject before they decide which doctor to go to, before they decide which product to buy? Take a guess how much they know.
3, I think, or 4.
3, that's it. Because why? Here you're talking gynecology, here you're talking like big terminology. Here they're looking for what? Pain in my neck, pain in my leg. If you're trying to start your own practice, the main key takeaways are this. The first one is what? You have to speak the language of your patients. Your patients are not looking for obniostomy or whatever those terms are. They're looking for the pains they have. I mean, having neck pain, I'm having pain in my belly, eat well, I cannot walk well. Those are the kind of stuff they're looking for online. So your message and your language on your website has to speak those languages. Otherwise, they're not going to look those terms online and you're losing those patients. So key takeaway: speak their language. I think there's a lot of need for positivity in the world. I think a lot of people just underestimate the value of positivity. The more you're positive, the more you're going to attract people around you, the more you're going to have clients, the more you're going to have friends, because you believe that the world will be different, will be better. And the minute people stop believing that belief, they'll just don't want to be around you. So my advice, look at the positive side, be positive every single day. Like, half of my work with my clients is coaching them on how to think about things and being positive and how to get things done. It's not even about the work sometimes, it's about the attitude that, yeah, we're able to do this, we're able to create this presence, this website, this whole community that you want to go after. So it's not a hard thing, you just have to think actively how to engage and bring the positivity in them. What I was going to tell you is you have to figure out what business you want to be in. Are you in the B2B business or B2C business? Because those are two different target audiences, different animals, you know. Are you talking to one consumer? Are you trying to service just one person and fulfill his needs? Or you're talking to for instance, an agency, and that agency has multiple clients that you could help with. So you gotta figure out who are you going to go after and who's going to expand your network further. For instance, one person, an agency have 20 clients and you could be servicing those 20 clients. So what happens, you're more likely to get more brand awareness and more notice if you partner with an agency because why? Your name is going to be on those 20 clients that the agency is working for versus you going on your own trying to get you know, one client after the other. You might get big names, but in reality they've done some work for you. It's kind of like the influencer marketing, you know. Why do you go to an influencer? There's one thing I stress on for people that I care about is you are the influence of the 5 people you hang out with the most. So those people you spend a lot of time with, those 5 people, they're gonna dictate how your life's gonna happen. So look at them, assess where they are, what they're doing, what they're up to, what's their dreams, what's their vision, and figure out where they're going, because probably if you stay around them, you're gonna go somewhere where they're going. Are they millionaires? Are they established businessmen? Are they entrepreneurs? Are they hustling? Are they lazy? Do they spend time on the hookah bar? Do they spend their time reading books? Figure out what they're doing, because pretty much they're influencing the way your life is.
