A speaker asks you to describe yourself in five words without your name or job title, then do the same for your organization. These questions strip away surface noise to reveal what actually matters for building real culture.
If I ask you right now, who are you? You can't use your name and you can't use your job title. How would you describe yourself? Here's a couple of questions that I realized that helped us a lot with the past culture pages built for organizations, and I'm giving it to you as it is. What does our organization stand for? You have to summarize your work at the organization in one sentence. You're trying to get to those bullet points. And if you had to describe your brand with 5 adjectives, that usually gives us magic. And why did you choose to work here? And who are we? Who are we is a very, very tough question. Like if I ask you right now, ready? Moment of truth. Who are you? You can't use your name and you can't use your job title. How would you describe yourself? It's a very tough question, but it's a very good question to ask because it gets you thinking beyond the noise, beyond what everyone is talking about.
