Roy Abdo argues that selling works better when you stop selling. Ask questions to understand what someone actually needs, then show how your solution fits. He spent three hours with a client just listening and mapping their challenges instead of pitching anything.
Do you want to sell anyone anything? The real answer: don't sell them, educate them. Nobody wants to be sold to. Think about yourself, you don't want to be sold to. Nobody wants to be sold to. The best way to get more sales is to educate your audience on what you could do for them to get their life better. Now you're going to ask me, how are you going to educate? You educate them by asking the question: what are they struggling with? What are they going through? What's the problem? What got them here? So you can figure out how to architect a solution based on your services or your product that could help their life get better. And that's the best way to sell something. We just came out of a 3-hour meeting where I promise you we did not sell anything. All we did is we asked a lot of questions to understand their struggle, where they're trying to go, and figure out how to position ourselves as the guide in the solution that we could provide for them so their problems can be solved. And that's how you sell.
