Roy Abdo breaks down the 2021 chicken sandwich war between Popeyes and Chick-fil-A. When Popeyes replied to a Chick-fil-A tweet, it went viral and sold out for two months straight. A great product plus the right social moment equals unstoppable demand.
Did you know that the chicken sandwich war is real? It's actually between Popeyes and Chick-fil-A. So when Popeyes launched their own chicken sandwich version, they went out and launched it on Twitter and even replied to Chick-fil-A tweet. That reply went viral and that sandwich became out of stock at Popeyes for 2 entire months. Could you imagine the power of something going viral? And when you have an actual product that is good enough for people to have a mouth-watering experience just looking at the photo,
