A brand isn't a logo or product. It's the feeling and trust that lives in your customer's mind. Starbucks owns coffee in your head because they deliver a consistent emotional experience, not just caffeine. Build a brand by identifying your target audience, deciding what they should feel, then creating content that reinforces that feeling every time.
If I ask you to think about the best coffee, what brands come to your mind? Starbucks. And if I told you, what comes to your mind when you think about the highest quality shoes for athletes? What is a brand? A brand is the trust and the feeling that exists in the minds of your customers. Focus on who we're trying to reach and what kind of feeling we want to give them. So they own space in our mind, and that mind is a feeling. We think of them in a way. From there, we move into the idea of brand is emotional content plus trust. Emotional content includes messaging, graphics, videos, visual identity, loyalty, and the trust. You want to deliver what you Serene-patent.
