Roy Abdo says the best hook is mild confusion that makes viewers need answers. Skip expensive thumbnails and flashy tricks. Instead, mix at least two of these: contrast, conflict, confusion, curiosity, emotion. Your audience will stay engaged trying to resolve what you've left unsettled.
The only way to get someone's attention, create an environment where their brain is confused, but not confused enough to lose them. Instead of spending millions of dollars on content, create content that hits any of those factors. Are you creating contrast? Are you creating conflict or confusion or curiosity? And if you're not hitting 2 of those 5, the audience are going to be gone. Instead of spending millions of dollars on a thumbnail, on a hook, on a headline, spend more time understanding what emotion I want to trigger in my audience. By adding 2 of those elements in your content, people will go crazy trying to find the answer. And that is how you hook them to your content.
