How to measure the ROI on a marketing campaign? #shorts

Name: How to measure the ROI on a marketing campaign? #shorts
Uploaded: 2022-07-25T13:31:22+00:00
Duration: 44 s
Channel: Roy Abdo
Description: In this short video, Roy Abdo explains that measuring the return on investment (ROI) of a marketing campaign must begin with a clear objective. He…

25 Jul 2022 · 1 min

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In this short video, Roy Abdo explains that measuring the return on investment (ROI) of a marketing campaign must begin with a clear objective. He emphasizes that the objective determines which part of the sales funnel (top, middle, or bottom) the campaign targets, and that each funnel stage requires different content, ad formats, and buyer‑journey metrics. Abdo argues that while many marketers focus solely on closing sales, effective ROI comes from first building awareness, distributing content, and driving engagement to generate leads. By aligning metrics to the chosen funnel stage and focusing on the appropriate marketing activities, marketers can achieve a higher ROI.

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How to measure the ROI on a marketing campaign? Well, if you're asking this question, you probably started wrong because any marketing campaign, you need to start with the objective. Once you have your objective, you can measure the result based on that objective. Were you trying to get people on top of the funnel or the middle of the funnel or the bottom of the funnel? Because different type of content and different type of ads and different buyer journey have different measurement. So are you trying to get a lot of awareness or are you trying to close the deal, the leads? Everyone gets obsessed with what? Closing more sales. But in reality, to get the sales, you have to have the marketing piece. And the marketing piece is sometimes only about awareness or a distribution of the content or engagement around the content. Then you can get those leads. And that's the secret to get better ROI.