0:28
In this brief segment, Roy Abdo explains that audiences often feel they "know" a creator simply by seeing their online content, even without direct interaction. He ties this perception to the classic business principle of "Know, Like, Trust," emphasizing that familiarity is the first step toward a business relationship. Abdo outlines the various forms content can take—videos, in‑person encounters, TikToks, graphics, photos with quotes—and suggests that each serves as a touchpoint that helps the audience feel they have met the creator, paving the way for deeper engagement.
