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Joe Coulombe's Trader Joe's started as a failing convenience store. He pivoted to selling unique international products instead, which sparked rapid growth. Finding your niche beats copying what already exists.
Joe Coulombe's Trader Joe's started as a failing convenience store. He pivoted to selling unique international products instead, which sparked rapid growth. Finding your niche beats copying what already exists.
Are you a fan of Trader Joe's? If you are, you should know this, that Trader Joe's initially started by Joe Coulombe. He wanted to start a store like 7-Eleven, and what happens is it was not doing well. So instead, he started getting different mixtures of vegetables and product from around the world and putting them in the stores. And guess what? It picked up and worked out really well for him. So the important thing of this is find your niche, find your differentiator.
