Roy Abdo says most marketers get social media backwards: they focus on broadcasting instead of listening. He breaks down social media as two things—social interaction and media distribution—and argues that hashtags are the tool to track what your audience is already discussing. Listen first, then make content that fits.
Listening is so key in social media, and most people forget that social media is two words. There's social and there's media. A lot of times we focus on which one? Media. Let's listen a little bit. And what is listening? You need to be obsessed about following the conversation in your industry. And if you don't know how, there's a magic thing that the internet invented. It's this. You know what that is? Hashtag.
