Roy Abdo explains how to build a CEO's thought leadership on social media by meeting audiences where they already are. Four out of five people prefer working for leaders active on social media. He shares a recipe that turned one CEO into a LinkedIn influencer through consistent repetition and real engagement.
I love helping others, and I love helping others understand and tell better stories, especially with digital marketing. I want to be on Facebook, on TikTok, on Instagram, on everywhere. Like, it doesn't matter. What matters is where your target audience is spending their time. 4 out of 5 people prefer to work for leaders or recruiters that are active on social media. Wouldn't, wouldn't it make your job easier if people knew who your CEO was? I'm going to teach you the recipe and how we helped take him from a regular social profile to become a thought leader, and now he's a LinkedIn influencer. Repetition makes a brand. People know what your brand is, what it stands for. I always stress on the word social in media, which is the engagement, which is the listening, which is the reading the comments, listening to interaction.
