Roy Abdo argues Facebook is dramatically undervalued as an investment because it saves time through network effects and data. He walks through his marketing framework using coal ash waste as an example: identify the problem, target your audience, pitch the solution in three seconds. Time is finite, he says, so invest in what matters.
I've done over 100 presentations, and I think this is the first time where my audience has no clue whatsoever about digital marketing. We are going to a seminar about wealth management, and I'll be speaking about the future of digital and where should you invest your money. People are trading, they're valuing time more and more, that they trade time to get services done. You get someone to do your laundry, they just come pick my laundry from my house and they bring it back folded. Time is becoming much and much more valuable asset, and any, any technology that's going to help you save time That's the technology you want to get into. If you ever want to get investing in something, I'll tell you right now, Facebook is the most undervalued stock on the market. If I told you Facebook 5 years ago was $35, today is $170, think about the next 5 years. Think about the next 10 years. So all you have to do is just think about the trend that's moving, because those users are not going away. They're still growing on the platform. And they're even adding more stuff like, you know, WhatsApp or Instagram, all this kind of stuff, it's active users. And the value of the network is by the active users, and it gets more valuable with the data that we have about them. Yeah, go ahead.
So Green Coal Solutions is essentially a manufacturing plant with a very defined set of customers. How would you, just limited knowledge, recommend that we take advantage of this understanding that the future in technology has so much change potential?
What recommendations would you make? If you're able to figure out what problem you solve for someone, you're able to basically start amplifying that solution you have. So you're solving the problem of what? Green energy, correct? Coal energy.
Fixing the coal ash problem that all the coal-fired plants have.
So pretty much your target audience are going to be Who's your customer? Who are you selling for?
Coal-fired power plants initially, and then anything in that same space.
And you're saving them what, time or dollars or?
Money, being shut down, yeah, all that kind of stuff, because it's a waste product that is toxic and they've got to do something with it environmentally.
So you transform this toxic product into something useful that's going to basically get them more rich. And if you're able to understand how to put that in simple terms for them to, anyone to get into it and understand how you bring value to them by the fact that People's attention, I call the 3-second rule. Within 3 seconds, they're trying to, what, place you somewhere in their life. In that 3 seconds, they're trying to understand how you can help them get further. Because everybody's on a journey trying to go somewhere, right? You want to try to make more money, you want to try to feed your family, you want to try to do something. And that something, if you're able to position yourself in a place that you can help them get there further, they're going to buy from you. So people will buy this technology, people will invest in you, If you have one clear sentence communicating, here's the problem we're solving and here's why it's important for you. For instance, we help you create clean technology that's going to save you energy and time by doing X, Y, and Z. So within 3 seconds, once people go on their website, what happened? They're able to position you in their head that, ah, this company could help me save money. I want to go on your website or that landing page you have. I want to see a specific journey for me as a business buyer. And I want to see a specific journey for me as a B2C buyer. Making sense? So is that why Verizon has businesses versus residential? Big time. Because if you think about it, your attention is 3 seconds, right? And you don't want to lose the users and get them lost. So the more you make it personal, the more you make their journeys shorter, the more they're going to convert and do business with you. Even websites loading and speeding time. If the website takes long, you guys exit or what? We all exit, right? So loading time— think about the steps. They're trying to get somewhere. And the shorter you make the route for them, the more you're going to have conversions. All right. So if I understand you correctly, you're advocating information concentration via multimedia density. But at what point does that density and variety in that information get to be too point— has it ever been too much? No. There's no such thing. I think about my pain point. The more you hit my pain, and the more my solution is in front of me, the more I'm going to buy from you. The challenge we have right now is people build all those layers. But in reality, you have the ability right now with targeting, with advertising, with Facebook ads to go deep, deep, deep in the sense of targeting, in the sense of if you build a product for nurses, you used to advertise it everywhere. Guess what? Now you can go to Facebook. I want to pick nurses. I want to pick them. In this location, living in this neighborhood, and doing that kind of thing. That depth should get you higher conversions, and people haven't got the idea yet. I mean, it's still like a raw, you know, like an alien concept, even though it's actually there. Baha, say hi to our vlog. How you doing, Silvan? Pleasure to be here. He's a good— he's a great— Baha is a great copywriter. If you're looking for words, he will find the words for you. I've done over 100 presentations, and I think this is the first time where my audience has no clue whatsoever about digital marketing. And the fact that I was able to, to give them ideas on how they could transform their businesses with marketing, that's a win. Stasser. This week has been rough. On Tuesday, I was meeting with a friend of mine, talking about his ideas and his work and the art he likes to do. And what happens is, that night, he died. We're gonna die. And that idea alone just makes me think about every single second of my life is, am I doing the things that I want to be doing? Are you doing the things that you want to be doing? And if you're not, just stop it. And if you're having arguments with someone, if you're upset, just basically pick up the phone and call them and solve it. Because guess what? We are gonna die, and it's your time to live it today and be happy and make the most out of it, because this could be the last time you see that person. We should be good in the world We should help other people. We should not be arguing. We should be enjoying our time because we are gonna die. I mean, whether we like it or not, we cannot extend one second to our life. And I'm so glad and I'm so blessed that the last message from Chris to me was, "I love you, bro," and I sent him a heart back. And that alone just makes me think about everything.
