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Roy Abdo explains why brands need multiple touchpoints to convert customers, not just one. Times Square billboards cost $1-4 million yearly. Every platform requires different language to grow an audience from zero.
Roy Abdo explains why brands need multiple touchpoints to convert customers, not just one. Times Square billboards cost $1-4 million yearly. Every platform requires different language to grow an audience from zero.
Everybody starts with zero followers, and you're gonna build it up one after the other because you're able to speak the language of each, each platform. Even when they discover you, they don't buy from you the first time they see you. They have to engage with you on multiple occasions to build relationship with you to buy from you. The value of the network is by the active users, and it gets more valuable with the data that we have about them. We're in the middle of Times Square, and every billboard here costs anywhere from $1 to $4 million a year. So let's ask people which screen Is the most viewed Jurassic Park? No, that's not—
I mean, I've been looking at that one and the one over here a lot.
I've been looking at that one. I would say this because it's in the center.
Are you ready to know which one?
Oh, I'm ready to know.
Absolutely.
That was hysterical.
The world has shifted and we're still stuck in the old mentality that this is a phone. And if you're not thinking about it as a business, what to put on this thing, you're missing out, my friend, because it's all about the attention.
