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Roy Abdo explains how word choice shapes buying decisions. Instead of "expensive," say "premium." Instead of "subscribe," say "get my updates." People buy on feeling, not facts, so language matters.
Roy Abdo explains how word choice shapes buying decisions. Instead of "expensive," say "premium." Instead of "subscribe," say "get my updates." People buy on feeling, not facts, so language matters.
Be intentional with your words. Your words carry weight, and that weight can get you a lot of places. Don't use expensive, use premium. Don't use cheap, use affordable. Don't use subscribe to my newsletter, get my updates. Don't use click here, you can say learn more. People don't buy based on fact, people don't buy based on data, they buy based on feelings.
