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A five-part framework for conversion content: a personal message about why to buy, a counter-story about who it's not for, user testimonials, data points, and a celebrity story. Use these pillars across formats to reach your ideal customers.
A five-part framework for conversion content: a personal message about why to buy, a counter-story about who it's not for, user testimonials, data points, and a celebrity story. Use these pillars across formats to reach your ideal customers.
Here's a framework that could help you create content easier. The first one is I want you to write your personal message, why someone should buy from you and what made you create this thing and what drove you to be there. The second one is I want you to write a counter story, why someone should not buy from you and this product is not for them. The third one is I want you to write a testimonial, someone who have used your product, write down some testimonials of how their life got better after using your product. The fourth one is I want you to use data, statistics, numbers, and the stuff that people have used something similar. And the fifth one, use a celebrity story, a celebrity who has been through something you're selling, then you have actually more content ideas. Now you have 5 key ways to do something. So those will help you create enough content every single month in different formats. So this way you can start using that content for that ideal customer to convert and buy from you.
