This is why these 6 trends are key in digital marketing for 2020| Roy Abdo

That engagement is gonna be huge in 2020. Here are the trends in digital marketing for 2020. The first one is voice search. More and more people are gonna be using voice search to find things, discover things. So your company should be thinking, how can I be optimized for voice search? How can I have an app on Alexa? How can I have responses on Siri? How can I have better answers for the questions people are asking with voice? The second thing is shoppable posts. People these days, when they're scrolling on Instagram, when they're scrolling on a website, when they're scrolling on this piece of content, make sure those posts are also shoppable. Enable your shopping cart on Instagram, enable it also on Facebook. That integration of social media and e-commerce is gonna be the next thing in 2020. The third trend in digital marketing content right now is interactive content. So whenever you're posting, make sure you're asking those questions, introduce polls, introduce games. Gamification and interactivity are the next trend in digital marketing, so make sure your brand is using personalization is gonna be key in the 2020 marketing space. As a company, as a brand, as marketeers, we more and more are thinking, how can we create a personalized experience for our customers? And how do we do that? By making sure whenever they're on our website, we understand their preferences, what they're buying, what they bought before, what they like, what they don't like. So if your company not thinking about how to personalize that content for your audience, you're gonna miss out. Because people these days, when they go to your website, they They want to see what they bought before. They want to see their own shopping cart. They want to see the stuff that they like. So this way they don't have to burn too many calories trying to see that. So your job as marketeer is to understand their preferences, understand their content, understand what they bought, and give them more of what they like and suggestions of what they could like. So your ads even have to be targeted for those people with that personalization. How do you personalize your ads? Make sure you're building audiences on Instagram and Facebook ad platform. Make sure those audiences, you're breaking them down and naming them correctly. So this way you can understand this audience like this type of content, just buy this kind of product, because people will never buy from you for seeing it once. Social media messaging apps are key in 2020. People are spending more and more time on LinkedIn, on Instagram, on Facebook, on Twitch, and all those messaging apps. So you have to make sure that your marketing automation and your marketing responsiveness have the social media messaging app integrated in the user journey, because it's very important for you to create a customer journey, and that customer journey has to integrate where they're already spending their time. If people are on Facebook or they're on your website and there's a Facebook Messenger, that's key for you to convert more clients and build more interaction as a brand. Another trend in 2020 is your page speed and loading time. It's more important than ever. Why? Because our attention span is going down and down and down. Like, the attention span right now is even less than 3 seconds. So your loading time, your page speed Your, your site loading, your site mobility are key. They're gonna be essential in 2020 for your marketing, so this way you can stay relevant. So if you go on your website yourself, it takes time to load, ask your marketing person, your IT person to help optimizing that site. If not, we could help you. Loading time is so key in 2020 that you could be losing so much business if you're not optimizing for speed, for mobile-friendly, for your pictures, your content. That's gonna be key for you to win the next phase of marketing.