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Roy Abdo explains the coffee shop test: ask strangers what they think your brand does. If they can't answer in seconds, your messaging is too unclear. Clarity beats hustle for growing a brand.
Roy Abdo explains the coffee shop test: ask strangers what they think your brand does. If they can't answer in seconds, your messaging is too unclear. Clarity beats hustle for growing a brand.
If you're building a brand and burning out, my recommendation is literally the coffee shop test. Once we design something, sometimes I sit in the coffee shop and I ask somebody, hey, what's your thought on this? What's the message out here? Because that gets you in the eyes of first-time customers. What are they seeing? What are they perceiving online? Focus on more clarity rather than a lot of volume, a lot of hustle. Clarity is the perception of that first-time audience of your brand. What is it? Focusing on clarity of the message for that target audience is a key success in building a successful brand. That is the rule number one in growing a brand. Clarity and clarity and clarity.
