Roy Abdo says great leaders are great communicators, and it starts with uncovering your personal why. He recommends deliberately choosing the books you read, the content you consume, and the people around you, especially seeking out mentors who have already achieved what you want.
Great leaders are great communicators. How good of a communicator are you? And it's very simple because the minute you uncover your why, the minute you uncover your messaging, you have a lot to talk about. But if you tomorrow expect to become a great communicator without uncovering your why, knowing your target audiences, understanding the message you want to drive, the impact you want to make in the community you want to make, it's going to be so impossible for you to get further where you're trying to go. How you become valuable is a simple exercise. What books are you reading? What content are you consuming? Who are you surrounding yourself with? I literally challenge you, whatever you want to be, there's someone who wrote a book on it that probably you have not read. So you want to be something and you want to be someone, but you're not taking time and effort to understand those who've been there before you and done it.
