A filmmaker explains why brands should shift ad budgets from TV to social media. Times Square billboards cost $1-4 million yearly, but most people stare at their phones from wake to sleep. He shot a drone video in Times Square to prove the point.
The world has shifted and we're still stuck in the old mentality. This is a phone. This is way beyond a phone. She walks in, she drops this stuff, she drops the shop, the shopping bag in, in the, in the travel luggage, and then we can move. Let's go. Let me put this bag here. Then you drop Kangaroo. You know what I mean? Set it on the back of the bag. Yeah, that works. If you had two bags, would you hold them like this or you hold them in one hand? Uh, like this. Like this? Yeah. Okay, let's just, let's just film me walking in here. Okay. Check the wind when you're trying to fly a drone. The hardest part was navigation, was there was a lot of wind and we're trying to get this shot where it shows the logo of our client and how we're flying from that logo up high. Because as you know, our client is connecting global travelers and global shoppers, so I wanted to give the feel of, you know, the whole lifestyle and the traveling and, and like the, you know, kind of like big style visuals. So that's the lesson that we learned today. We're in the middle of Times Square, and every billboard here costs anywhere from $1 to $4 million a year. So let's ask people which screen is the most viewed. So which screen do you think is the most viewed right now here? Most viewed? Yeah, right now, most probably that one. Jurassic Park. I mean, I've been looking at that one and the one over here a lot. I've been looking at that I would say this because it's in the center. Are you ready to know which one? Oh, I'm ready to know. Absolutely. Your phone. Oh shoot, that was hysterical. Gotcha. The world has shifted and we're still stuck in the old mentality. This is a phone. This is way beyond a phone. This is your escape. This is where you go when you wake up in the morning. This is where you go before you go to bed. This is the internet. And if you're not thinking about it as a business, what to put on this thing, you're missing out, my friend, because it's all about the attention.
