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In this monologue, the speaker argues that despite the massive investment companies make in large public screens and billboards, the smartphone is actually the most viewed screen in modern life. By recounting a personal experiment in Times Square where people could not agree on the most seen billboard, the speaker highlights that the device most constantly in view is each individual's phone—checked first thing in the morning and last thing at night. The speaker concludes that recognizing the phone’s central role is a "game changer" for anyone trying to reach an audience, emphasizing that without content placed on the phone, a brand will not be seen.
