Ruth covers four foundations for online business: drive traffic with both quick tactics and long-term SEO, build your brand by helping people before selling, spot opportunities and execute fast, and cultivate relationships by being useful to influencers. Consistency and helping others matter more than quick money.
Chapters
There's a saying that goes that readers are leaders. It's so true, but I'm gonna coin my own statement by saying that vloggers are leading bloggers. Hi, my name is Ruth. The great paradox of life is that everyone is here for a reason. You want more out of life, but you have got to learn to love the journey, stay the course, and don't quit. Now back to the drawing board. There are 4 things you must know about building a business online. 1. Driving traffic. You have to think strategy. Now don't put all your eggs into one marketing basket. You have to think short-term goals versus long-term strategies. Short-term strategies like solo ads, like banners, like Facebook ads, and if I may add, also LinkedIn ads too. You have to build a secure foundation, whether it be SEO, whether it be content marketing or social media. Remember that results sell, especially fast results. So it's good to think short-term rather than long-term. 2. Building your brand. Remember that branding is the relationship you have with your audience in whatever aspect of service you are into. So look at your business as the vehicle to get you to where you want to be. So think long-term beyond the primary ends. Start with the free promotion, recognition, then promote your own products. Start promoting your own products and get the best leads. 3. Personal groups. Focus yourself to grow your business. Focus on speedy implementation, on what you have to learn. Train yourself to recognize opportunities. Work on changing your default mechanisms, that is what you've been programmed to think naturally in certain situations. And last but not least, building relationships. Make yourself useful to people of influence. Don't go out just looking for benefits, but make yourself open for people to promote you because you are interested in them. Make connections with other upcoming leaders. Be Be available. Be the person who says yes. Always connect with people, but connect with the right intention to make someone's life better. That's all, folks. So stop thinking about making money and start thinking about helping people. Consistency is the key in your business. Be consistent. I'll see you around next week. Bye.
